Clear Talk: How CTSI is Changing the Way Organizations Upgrade to New Technologies

 


With the rapid innovations in technology today, it’s hard to keep up; especially in the business world where we rely on these different systems to profit and grow. Alan Rosenkoff, Director of Business Development & Corporate Marketing at CTSI, joins host Tyler Kern to talk about how CTSI has changed the way organizations consume or upgrade to new technologies by offering a subscription service. The subscription service idea came to CTSI about 3 years ago in a meeting about what customers needs they were having trouble satisfying.

Alan said that the difference between a subscription service and maintenance management contracts are: management contracts allow them to “maintain, manage, and improve availability of their systems” and subscription services “bundles the design, engineering, installation, the hardware, the software, and the CTSI managed services into one monthly subscription service fee.” Alan said that the benefits of the subscription service will in the long run outweigh the extra cost by providing your organization upgraded technologies.

One of the largest benefits to the subscription service over a regular management contract is the ability to customize the subscription based on the needs of your organization over time. Alan said that organizations can decide, for example, to have their security systems upgrade every 3 years, have their conferencing and collaboration systems upgrade every 5 years, and so on. Another benefit is not having a large upfront financial cost when completely overhauling these systems because they are built into the cost of the subscription.

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

customer movement
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Three)
January 22, 2026

As audiences tune out polished ads and lean into trust, brands are being forced to rethink how they show up for the customer. Research consistently shows that consumers rate peer-created content as more credible than traditional brand messaging, and algorithmic discovery is increasingly rewarding authenticity over polish. With AI reshaping how people search and…

Read More
supply chains
Why the Best Careers Are Designed Like Resilient Supply Chains
January 22, 2026

What do supply chains and community have in common? They both deliver value—when managed with purpose. At their best, they show how intentional systems, meaningful connections, and consistent action turn effort into lasting professional growth. This week on Professional Quotient, listeners hear from Nathan Chaney, founder of Supply Chaney, whose insights bridge the mechanics…

Read More
brand
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Two)
January 22, 2026

As people seek relief from constant digital noise, the backyard has quietly become a modern “third space” in everyday life. Outdoor living, fire pits, and at-home hosting continue to grow as consumers prioritize connection, ease, and experiences that feel meaningful without requiring more complexity. Brands that understand this shift aren’t just selling products—they’re offering…

Read More
Image
The Retrofit Advantage: B2B Renovation Strategies Powering Retail, Healthcare, Sports, IoT, Energy, ProAV, Engineering, and Construction
January 20, 2026

Innovation is no always a new build. In B2B, the fastest return often comes from upgrading existing facilities without pausing operations for months. Renovation and retrofit projects have become a core business lever because they influence measurable outcomes: energy consumption, staff productivity, customer throughput, uptime, safety, compliance, and lifecycle maintenance costs. Below is a B2B…

Read More