Clear Talk: How CTSI is Changing the Way Organizations Upgrade to New Technologies

 


With the rapid innovations in technology today, it’s hard to keep up; especially in the business world where we rely on these different systems to profit and grow. Alan Rosenkoff, Director of Business Development & Corporate Marketing at CTSI, joins host Tyler Kern to talk about how CTSI has changed the way organizations consume or upgrade to new technologies by offering a subscription service. The subscription service idea came to CTSI about 3 years ago in a meeting about what customers needs they were having trouble satisfying.

Alan said that the difference between a subscription service and maintenance management contracts are: management contracts allow them to “maintain, manage, and improve availability of their systems” and subscription services “bundles the design, engineering, installation, the hardware, the software, and the CTSI managed services into one monthly subscription service fee.” Alan said that the benefits of the subscription service will in the long run outweigh the extra cost by providing your organization upgraded technologies.

One of the largest benefits to the subscription service over a regular management contract is the ability to customize the subscription based on the needs of your organization over time. Alan said that organizations can decide, for example, to have their security systems upgrade every 3 years, have their conferencing and collaboration systems upgrade every 5 years, and so on. Another benefit is not having a large upfront financial cost when completely overhauling these systems because they are built into the cost of the subscription.

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

appreciation
When Recognition Feels Real, Culture Thrives: The Quiet Power of Genuine Appreciation at Work
October 27, 2025

Employee appreciation is getting a much-needed rethink. Between hybrid teams, retention pressures, and a rising demand for authenticity at work, HR leaders are being asked to prove that recognition isn’t just a line item. According to Gallup, employees who feel they receive the right level of recognition are four times more likely to be…

Read More
benefits costs
External HR Support Can Help Small and Midsize Businesses Manage Rising Benefits Costs and Compliance Complexity
October 27, 2025

Healthcare costs are surging, and compliance landscapes are growing more complex across state lines. HR professionals are forced to rethink how they support both their people and their business strategy. Rising benefits costs, multi-state compliance, and talent retention pressures have converged to make HR one of the most critical and complex functions for small…

Read More
Leadership
Fighter Jets, Fintech, and the Frontier of AI: Mastering the Art of Adaptable Leadership with Gregory Gorman
October 27, 2025

In an era when artificial intelligence is reshaping entire industries and the pace of software innovation feels almost unmanageable, the question of leadership—what it looks like, how it adapts, and who embodies it—has never been more vital. The technology sector is confronting one of the fastest paradigm shifts in decades, and with that change comes…

Read More
retention
Employee Loyalty Starts with Culture: What the H. E. Butt Foundation Gets Right About Retention
October 27, 2025

Employee expectations have changed fast. The promise of remote work, the rise of burnout, and a sharper focus on well-being have all rewritten what people look for in a job. For HR leaders, that shift has made retention less about perks and more about purpose — about building workplaces that people actually want to stay…

Read More