Clear Talk: How CTSI is Changing the Way Organizations Upgrade to New Technologies

 


With the rapid innovations in technology today, it’s hard to keep up; especially in the business world where we rely on these different systems to profit and grow. Alan Rosenkoff, Director of Business Development & Corporate Marketing at CTSI, joins host Tyler Kern to talk about how CTSI has changed the way organizations consume or upgrade to new technologies by offering a subscription service. The subscription service idea came to CTSI about 3 years ago in a meeting about what customers needs they were having trouble satisfying.

Alan said that the difference between a subscription service and maintenance management contracts are: management contracts allow them to “maintain, manage, and improve availability of their systems” and subscription services “bundles the design, engineering, installation, the hardware, the software, and the CTSI managed services into one monthly subscription service fee.” Alan said that the benefits of the subscription service will in the long run outweigh the extra cost by providing your organization upgraded technologies.

One of the largest benefits to the subscription service over a regular management contract is the ability to customize the subscription based on the needs of your organization over time. Alan said that organizations can decide, for example, to have their security systems upgrade every 3 years, have their conferencing and collaboration systems upgrade every 5 years, and so on. Another benefit is not having a large upfront financial cost when completely overhauling these systems because they are built into the cost of the subscription.

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Gift Cards
Gift Cards and Alternative Payments: Their Place in the Hotel Operations Ecosystem
January 14, 2025

The most significant barrier preventing hotels from efficiently implementing successful gift card operations is due to restrictions within their technology stack  By Warren Dehan  What good is a gift card if it’s a chore to purchase or use? Keeping this top of mind should be key to hoteliers when considering program options, and it’s particularly…

Read More
Hammer Down with Class8 CEO Chris Atkinson
Optimizing Truck Data is Reshaping the Future of Logistics
January 14, 2025

The trucking industry has been seeing some digital transformation as of late, and at the center of it is data—truck data, more specifically. From electronic logging devices (ELDs) to dispatch optimization systems, this sector is leveraging advanced tech to address the unique challenges truckers face daily. With over 70 percent of all U.S. freight…

Read More
Career Paths
Career Paths: Media Strategy for Advertising & Marketing
January 13, 2025

In this episode of The Apple One Podcast Career Paths series, host Brett Howroyd chats with Jonathan Perez, Disney Ad Sales’ Director of Category Strategy, about navigating the ever-changing world of media strategy. With 17 years in the industry, Jonathan shares how ad placements have evolved—from traditional platforms like TV and radio to today’s digital…

Read More
nasdaq milestone
A Revolutionary Leap: LeddarTech Celebrates NASDAQ Milestone
January 11, 2025

LeddarTech marked a pivotal milestone with its NASDAQ listing, solidifying its position as a leader in AI-based sensor fusion and perception software for autonomous vehicles and ADAS. With over 150 patents, the company’s innovative solutions enhance road safety, reduce traffic congestion, and improve mobility efficiency for manufacturers and suppliers worldwide. CEO Frantz Saintellemy honored the…

Read More