Living Live: Considerations for Determining IP vs. SDI in Live Productions

MarketScale
MarketScale
Jan 27, 2020
IP Jeff Moore Podcast Live Production Promoted Content Ross Video SDI streaming technology video production video solutions

 

For live productions, there are no one-size-fits-all solutions when it comes to video. That is where Ross Video comes in. Jeff Moore, Executive VP & CMO of Ross Video, spoke with host Tyler Kern on the Living Live podcast to discuss the range of needs clients have for video in live production settings and how to determine the right connectivity solution.

Moore said there is a lot of confusion in the marketplace around IP vs. SDI and which solution is the right one to use for a customer. The answer, Moore said, centers on what a customer is trying to achieve. Customers use both systems, but a more common situation, Moore noted, is a hybrid use of both IP and SDI.

“The starting point,” Moore said, “is what are our customers trying to do.” The solutions generate from those initial discussions.

While it’s clear there are no hard and fast rules for deciding IP vs. SDI, Ross said IP is frequently a go-to for large-scale venues and operations, while SDI works best in small-to-medium-sized environments.

Costs also play a contributing factor in decision-making. IP may include additional overhead costs and might require on-site engineering expertise, while SDI could provide a simpler, more cost-effective solution for what a customer is trying to do.

“At the end of the day, it’s about the overall production’s goals and what the client is trying to achieve. That’s really what the driver is,” Moore said.

For the latest news, videos, and podcasts in the ProAV Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

influencer partnerships
Moving Beyond Social Media Buzz: How Authentic Content & Long-Term Influencer Partnerships Can Drive Hotel ROI
July 30, 2025

Influencer marketing is rapidly changing, and many hotels are still figuring out how to tap into its full potential. As travelers demand more authentic and relatable content, the pressure is on for hotels to adapt their marketing strategies. But with skepticism around the true ROI of influencer partnerships, it’s more important than ever for brands…

Read More
workforce
Building a Future-Ready Workforce: With Traditional Training Models Failing, It’s Time for Employers and Educators to Build Solutions Together
July 30, 2025

In an era where the average job tenure in the U.S. hovers under four years and industries are evolving faster than academic curricula can keep up, the need for a new approach to workforce development has never been more urgent. Companies like Amazon and McDonald’s are responding by investing in “education as a benefit”…

Read More
belief
Learning Out Loud with Belief, Courage, and the Power of Yes
July 30, 2025

In a world where workplace disengagement is on the rise, with global employee engagement falling to just 21% in 2024, leaders and teams are increasingly seeking meaning, connection, and growth in their work. Amid this shift, professionals are asking deeper questions about purpose and fulfillment, both individually and collectively. That’s exactly where Paul Plamondon’s…

Read More
professional advancement
The Measured Mindset: How Mentorship, Curiosity, and Listening Drive Professional Advancement and Growth
July 29, 2025

Not every path into analytics starts with code and spreadsheets. For some, it begins with curiosity, adaptability, mentorship, and a willingness to learn something entirely new. That’s the case for Mayank Malviya, whose journey from a humanities education in India to a career in U.S.-based market research reveals how initiative and mentorship can accelerate…

Read More
Related
conferencing technology
Software & Technology
Lifelike and Headset-Free: HP’s New Spatial Conferencing Tech Aims to Revolutionize Remote Work
July 17, 2025
Ham Radio
Healthcare
Icom’s Germany Trip Highlights the Power of Portability at Friedrichshafen’s Ham Radio Showcase
July 15, 2025

In an era where digital communication happens at the speed of light, it’s easy to overlook the enduring charm and ingenuity of amateur radio. Yet, events like the Ham Radio fair in Friedrichshafen, Germany, remind us that radio isn’t just a relic—it’s a thriving, inventive community built on experimentation and exploration. One striking example is…

Read More
Healthcare Experience
Healthcare
AV’s Expanding Role in Healthcare: How AV Tech Is Easing Nurse Burnout and Boosting Care
July 15, 2025

Healthcare systems are under immense pressure to enhance patient experiences, improve outcomes, streamline operations, and address significant staffing shortages. The strain on the workforce is undeniable — the Bureau of Labor Statistics reported that hospital employment dropped by nearly 100,000 between February 2020 and September 2021. In fact, nearly one-third of healthcare professionals considered leaving…

Read More