Living Live: Considerations for Determining IP vs. SDI in Live Productions

MarketScale
MarketScale
Jan 27, 2020
IP Jeff Moore Podcast Live Production Promoted Content Ross Video SDI streaming technology video production video solutions

 

For live productions, there are no one-size-fits-all solutions when it comes to video. That is where Ross Video comes in. Jeff Moore, Executive VP & CMO of Ross Video, spoke with host Tyler Kern on the Living Live podcast to discuss the range of needs clients have for video in live production settings and how to determine the right connectivity solution.

Moore said there is a lot of confusion in the marketplace around IP vs. SDI and which solution is the right one to use for a customer. The answer, Moore said, centers on what a customer is trying to achieve. Customers use both systems, but a more common situation, Moore noted, is a hybrid use of both IP and SDI.

“The starting point,” Moore said, “is what are our customers trying to do.” The solutions generate from those initial discussions.

While it’s clear there are no hard and fast rules for deciding IP vs. SDI, Ross said IP is frequently a go-to for large-scale venues and operations, while SDI works best in small-to-medium-sized environments.

Costs also play a contributing factor in decision-making. IP may include additional overhead costs and might require on-site engineering expertise, while SDI could provide a simpler, more cost-effective solution for what a customer is trying to do.

“At the end of the day, it’s about the overall production’s goals and what the client is trying to achieve. That’s really what the driver is,” Moore said.

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