Digital Directions: Leveraging Digital Signage to Create Future Flexible Workspaces, Part 2 of 2

Doug Freutel, Vice President of Innovation and Visionary, Radiant Technology Group, returned to Digital Directions to complete his conversation on digital signage as a way to help facilitate flexible workspaces. Fruetel picked things up where he left off, discussing the evolving workspaces of the future – one where work hubs may become the norm.

“How do we maintain capacity on how many people can come back?,” Freutel said while discussing the future workspace. “You have that 40-45% of workers that want that hybrid situation. We don’t need full-time desks for those people. But, when people come back, they want to be able to have those social engagements. So, if you split your group into two, and someone on team A, which is working Mondays and Wednesdays, wants to engage in person with somebody who’s working on Tuesdays and Thursdays, you’re eliminating that opportunity.”

One of the things Freutel’s team works with companies on is implementing proper flex workforce strategies. One strategy is a hoteling practice that allows businesses to see when teammates are available. This type of approach allows a manager to reserve a space that can either pull a whole team together, or at least a significant portion of the group, and then deploy collaboration tools to draw in the rest of the team.

“We see this evolution of instead of these cubicle farms and offices, we’re redefining our spaces into what are called ‘neighborhoods,’” Freutel said. “People are a part of a neighborhood and can book spaces and book desks and collaborate when they’re involved in that neighborhood.” Another consideration for businesses reopening and planning their future workspaces is vendors and guests.

“A lot of our customers have shut down their offices to vendors,” Freutel said. “But we’ve got to get vendors back in. Obviously, a face-to-face meeting when you’re trying to entertain a guest or you have to have a vendor come in; how do we safely bring them back? We’re seeing a lot of implementation of new tools around getting people back into the office safely.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

DXpedition
Icom Powers 3Y0K : Ham Radio’s Most Ambitious DXpedition to Remote Bouvet Island Part 1
July 11, 2025

Bouvet Island sits at the edge of the world. It is frozen, uninhabited, and almost impossible to access. Fewer people have set foot there than in space. That level of remoteness is exactly what makes it so valuable to amateur radio operators. The island ranks tenth on ClubLog’s list of Most Wanted DXCC entities,…

Read More
entrepreneurial success
The Hidden Key to Entrepreneurial Success: Build Momentum Through Personal Branding and Authentic Networking
July 10, 2025

What if the biggest pivot of your career started with a conversation?  In this episode of Professional Quotient, host Jason Winningham welcomes Fanny Dunagan, CEO and Content Strategist of PathLynks, LLC. Fanny shares her journey from high-pressure consulting in Singapore to founding her own media and branding company — and why learning to network…

Read More
Q2 2025
RM Q2 2025 Wrap Up
July 9, 2025

Rogue Marketing continues to lead with intention in a space often driven by noise. Q2 2025 reflected a strategic focus on substance, where each initiative supported long-term brand growth. The team transformed internal recognition efforts into enduring brand assets and refined event strategies through immersive, results-driven experiences. Website launches during the quarter balanced visual…

Read More
amateur radios
Hamvention Spotlight: Emergency Preparedness Led PrepHam Paul to Amateur Radios and a Rising Voice in the Field
July 9, 2025

PrepHam Paul (K5VLP) celebrated his first visit to Dayton Hamvention by marking a major channel milestone. He hosted a giveaway of the  IC-2370B mobile radio from Icom to thank viewers for helping him reach 10,000 subscribers. His passion for emergency preparedness, rooted in his experience as an Eagle Scout and later studies in emergency management,…

Read More