Digital Signage Influences Shopping Behavior

Today’s shoppers love digital. They notice it, remember it, and are influenced by it. In fact, in a longitudinal study initiated by Deloitte, the percentage of in-store sales influenced by digital grew from 14% to 36% to 49% respectively in 2014, 2015, and 2016, with a projection of 90% or more by the year 2020.

Adaptable content is popping up everywhere, from restaurant menus to clothing stores, and the technology has captured our attention, and research tells us that shoppers are interested in sharing enough information to help retailers personalize their experiences. We are even starting to see digital signage that monitors eye-tracking as well as incorporating voice and face recognition.

In addition, NFC integrated digital signage allows people to use apps on their mobile devices to interact with content, purchase items, or make on-screen reservations. Now being tested as the new QR code, NFC labels have the potential to transform interactive content experiences. As content adapts to the shopper in ways that are relevant and personalized, the result is a shopping experience tailored to the needs of the individual. With over 90% of shoppers likely to be influenced by digital over the next few years, the question of whether or not to incorporate digital has been answered.

So, when will you be making the change?

Follow us on social media for the latest updates in B2B!

Image

Latest

Vogel
Building Hope: Vogel’s Journey with Homeless Families
July 19, 2024

Impact and Programs: Vogel Alcove, a Dallas-based nonprofit, has served around 18,000 homeless children and families over 37 years, offering programs like early childhood education, health services, and mental health support to combat the traumatic effects of homelessness and poverty. Trauma-Responsive Care: In the podcast’s first episode, Vogel’s president Karen Hughes, along with Dr….

Read More
Vogel
Empowering Through Connection: Vogel’s Pyramid Model Approach
July 19, 2024

Mission and Impact: Vogel Alcove, a nonprofit in Dallas, helps homeless children and families through various programs and services. Pyramid Model Framework: Vogel uses the Pyramid Model, an evidence-based framework for promoting young children’s social-emotional development with universal supports, targeted supports, and intensive interventions. Nurturing Relationships and Supportive Environments: Vogel focuses on building nurturing…

Read More
MedPAC
MedPAC’s Miss on Reality of Home Health Financial Reality Results in Suggested Cut in 2025 Proposed Rule
July 19, 2024

The March 2024 MedPAC report recommending a 7% payment reduction for home health agencies in 2025 has sparked significant concern within the industry. Why is this recommendation being met with such resistance, and what does the financial reality of home health agencies look like in contrast to these federal suggestions? Are the MedPAC recommendations…

Read More
baseball game
Sixth Inning- What are the Stages Where Your Business Takes Place?
July 18, 2024

When you think of a baseball game, you might picture the crack of the bat or the roar of the crowd as a home run sails over the outfield fence. But for the Savannah Bananas, the game is just one part of the spectacle. Jesse Cole, the mastermind behind this innovative team, shares how…

Read More