Today’s shoppers love digital. They notice it, remember it, and are influenced by it. In fact, in a longitudinal study initiated by Deloitte, the percentage of in-store sales influenced by digital grew from 14% to 36% to 49% respectively in 2014, 2015, and 2016, with a projection of 90% or more by the year 2020.
Adaptable content is popping up everywhere, from restaurant menus to clothing stores, and the technology has captured our attention, and research tells us that shoppers are interested in sharing enough information to help retailers personalize their experiences. We are even starting to see digital signage that monitors eye-tracking as well as incorporating voice and face recognition.
In addition, NFC integrated digital signage allows people to use apps on their mobile devices to interact with content, purchase items, or make on-screen reservations. Now being tested as the new QR code, NFC labels have the potential to transform interactive content experiences. As content adapts to the shopper in ways that are relevant and personalized, the result is a shopping experience tailored to the needs of the individual. With over 90% of shoppers likely to be influenced by digital over the next few years, the question of whether or not to incorporate digital has been answered.
So, when will you be making the change?