Digital Signage Influences Shopping Behavior

Today’s shoppers love digital. They notice it, remember it, and are influenced by it. In fact, in a longitudinal study initiated by Deloitte, the percentage of in-store sales influenced by digital grew from 14% to 36% to 49% respectively in 2014, 2015, and 2016, with a projection of 90% or more by the year 2020.

Adaptable content is popping up everywhere, from restaurant menus to clothing stores, and the technology has captured our attention, and research tells us that shoppers are interested in sharing enough information to help retailers personalize their experiences. We are even starting to see digital signage that monitors eye-tracking as well as incorporating voice and face recognition.

In addition, NFC integrated digital signage allows people to use apps on their mobile devices to interact with content, purchase items, or make on-screen reservations. Now being tested as the new QR code, NFC labels have the potential to transform interactive content experiences. As content adapts to the shopper in ways that are relevant and personalized, the result is a shopping experience tailored to the needs of the individual. With over 90% of shoppers likely to be influenced by digital over the next few years, the question of whether or not to incorporate digital has been answered.

So, when will you be making the change?

Follow us on social media for the latest updates in B2B!

Image

Latest

symmetry connect
The Hidden Power of Identity Management: How Symmetry Connect Is Reshaping Physical Security
March 27, 2025

As organizations face increasing pressure to streamline operations and secure access to sensitive facilities, identity management solutions are becoming a critical focus in the physical security space. While traditional access control handles the “how” of gaining entry, identity management tackles the “who” and “why” — automating the full lifecycle of identity onboarding, change requests, and…

Read More
supply chain ownership
Why Total Supply Chain Ownership is the Future of Resilient Tech Manufacturing?
March 27, 2025

In a world where global supply chains are often fragile and reactive, AMAG Technology is taking a bold stance with a proactive, end-to-end approach. Total supply chain ownership—controlling everything from component sourcing to final product delivery—isn’t just a buzzword; it’s a lifeline in a volatile global market. With disruptions ranging from geopolitical tensions to material…

Read More
Security
Reimagining Security Integration in the Age of AI and Mobile Identity
March 26, 2025

As the physical security landscape continues to evolve, system integrators find themselves at the intersection of rapid technological innovation and ever-growing client demands. Artificial intelligence and machine learning are no longer distant concepts—they’re becoming standard components of modern security solutions, from predictive threat detection to real-time analytics. At the same time, the growing adoption of…

Read More
ecosystem
AMAG Launches Wallet-Enabled Ecosystem for Seamless Mobile Credentialing
March 26, 2025

As mobile credentials increasingly replace traditional keys and cards, organizations are grappling with how to streamline access across a diverse user base. With technologies like NFC and digital wallets gaining traction, the conversation is shifting from if mobile access is the future to how it should be delivered. According to Juniper Research, digital wallet users…

Read More