Diversity Blooms into Creativity in the AV Industry

During women’s history month, Pro AV Today podcast host Ben Thomas welcomed Kelly Perkins, Marketing Director at Kinly, to discuss the lack of diversity in the AV industry and investigate ways in which the industry can expand its reach. One significant challenge the industry faces is the lack of awareness within the general population.

This first hurdle is illustrated by the way in which most people, including Perkins, find their way into the profession. Perkins fell into the industry after being laid off in 2008 with virtually no experience. Having been a journalism major in college with a bit of broadcasting experience from a summer job, she was hired in marketing at an AV company.

She wasn’t sure how it would go but she needed a job and decided to give it go. Fourteen years later, she’s still in the industry.

“I love it. I love AV, the people, the technology. I love the way it changes. I love that it’s like this weird group of nerds who also somehow fell into it in some fashion or another. And it just kinda grabbed a hold of me and I can’t quite leave,” said Perkins.

When speaking about the lack of diversity of background, race and gender within the industry, she spoke to the fact that today’s AV industry was historically founded by a lot of mom-and-pop shops such as tv repair and car audio shops.

“Our industry originated from a lot of male-dominated type interests,” she said.

And in speaking about the future, Perkins spoke to how the industry needs to be “pulling from other sectors, pulling from other lives and experience and bringing in that new blood.” To get people from different genders, ethnicities, backgrounds, and experiences, “we have to be proactive about getting new people into the industry.”

One way to do this is through networking at events outside of the industry to bring awareness to the many different types of AV job openings within the industry including technical, sales, marketing, and operations. So many different opportunities and so many different types of roles.

Follow us on social media for the latest updates in B2B!

Image

Latest

Work-based learning
Career Planning Beyond the College Track: How Work-Based Learning Expands Career Options for Students
May 2, 2025

As debates around the value of college heat up and the demand for skilled workers rises, a growing number of educators and policymakers are rethinking the “college for all” mindset. A 2024 report from Georgetown’s CEW found that many middle-skill jobs—requiring only a certificate or associate’s degree—pay over $53,000 annually early on in a…

Read More
Ellendale AI Data Center
Applied Digital Ellendale AI Data Center: April 2025 Update
May 1, 2025

Progress continued throughout April at Applied Digital’s Ellendale AI Data Center, as construction efforts advanced across multiple fronts. With favorable weather conditions and a clear focus on critical infrastructure, the ELN02 site remains on track to support the growing demands of high-performance computing (HPC) and artificial intelligence. Key developments from April include: Metal jacketing installation…

Read More
Produce distribution
The Produce Distribution Industry Needs Flexibility, Empathy, and a New Generation of Talent
May 1, 2025

As inflation reshapes consumer habits and restaurant margins tighten, the produce distribution industry is under more pressure than ever. This high-touch, low-margin, logistics-heavy business is facing rising freight costs, labor shortages, and evolving food safety standards — all while trying to deliver perishable products across a fragmented national landscape. Between 2020 and 2024, the…

Read More
PGA Coach+
Unlocking Opportunity: Why PGA Coach+ Is a Smart Move for Growing Golf Instructors
May 1, 2025

In today’s competitive golf instruction landscape, standing out isn’t just about skill—it’s about visibility and value. PGA Coach+ is helping instructors amplify their reach by offering unlimited leads and a streamlined way to expand their client base. For many, the decision comes down to simple math: one new student can pay for the investment multiple…

Read More