InfoComm 2021: How Architecture Embraced Disruption & Technology to Tackle Hybrid Work

 

Key Points:

  • The pandemic shifted the traditional office model.
  • The notion of  hybrid work has been building for a long time.
  • Companies must now focus on leveraging technology to empower employees to work from anywhere.

Commentary:

The events of 2020 forever changed how and where we work, disrupting the traditional office model. At InfoComm 2021, MarketScale caught up with Kay Sargent, Director of Workplace, and Adriana Rojas, Director of Interiors, from HOK, one of the nation’s leading design, architecture, and urban planning firms, to discuss how architects and designers are evolving the workplace as we know it. Here’s how a year of hybrid work model innovation and disruptions impacted their day-to-day work and business. We also picked their brain on what they see as the lasting changes to work models, workplaces, and architectural design because of the pandemic.

Abridged Thoughts:

We work for one of the world’s largest architectural firms, and since everybody was at home and not really in their workplaces, we weren’t really designing a lot of spaces in 2020. We gave a lot of advice. Most of our clients really wanted to know, “what does this mean and what is happening?” I think at the end of the day, what was important was that we were on top of understanding what people wanted to know and doing our research to support that question.

I think everybody has latched on to this whole new notion, that’s been happening for a long time organically, that people can actually work in more than one place. This entire notion of hybrid work and this big question of “how do we enable that and leverage technology to empower people and to take that to the next level?

More Stories Like This:

Don’t Touch This: Trends and Technology at InfoComm 2021

Examining the “A” in AV Over IP

Follow us on social media for the latest updates in B2B!

Image

Latest

tariff
From Tariff Shock to Strategic Advantage
May 23, 2025

In this episode, Aaron Berg reframes tariff disruptions as a strategic opportunity. With River Logic’s value chain optimization solution, companies can quickly model shifts in sourcing, manufacturing, and make-vs-buy decisions to gain a competitive edge. Whether it’s reshoring production or pivoting in response to new trade policies, VCO helps businesses react fast—and capitalize on change…

Read More
tariffs
Tariffs Are Changing—Is Your Supply Chain Ready?
May 22, 2025

Aaron Berg highlights how shifting global tariffs are forcing companies to rethink their entire value chain strategies. With international production, sourcing flexibility, and layered tariff schedules, simple cost assumptions no longer cut it. River Logic’s value chain optimization platform enables leaders to model complex what-if scenarios—like staging production across borders—to find the most cost-effective, compliant…

Read More
markets
The Mechanics of VCO: Modeling Constraints, Costs, and Markets
May 22, 2025

Aaron Berg breaks down how River Logic’s value chain optimization (VCO) engine models the full spectrum of operational and financial variables—from manufacturing constraints to supplier contracts and dynamic market conditions. Unlike traditional models that rely on static costs, VCO captures how costs evolve as decisions change—giving leaders real-time insight into the true financial impact of…

Read More
network design
From Network Design to Profitability: Real-World VCO Use Cases
May 22, 2025

Aaron Berg dives into the practical power of value chain optimization, spotlighting real-world use cases that drive measurable impact—from network design and manufacturing strategy to strategic sourcing and customer-level profitability. He highlights how River Logic’s VCO solution enables smarter decisions around capital investments, sustainability planning, and last-mile delivery by combining operational and financial modeling. The…

Read More