Skip to content
‹ Back to IndustriesProfessional AV

Examining the “A” in AV Over IP

AV over IP isn’t a new concept in the Pro AV market. Its prevalence is growing with the unique demands of the modern world. While the “v” or video over IP innovations have dominated the conversation recently, the “a” or audio is just as important. For audio or visuals, it involves the transmission of…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Promoted content from Pro AV Today on MarketScale.

·
Share

Free workspace

Turn your Professional AV expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

AV over IP isn’t a new concept in the Pro AV market. Its prevalence is growing with the unique demands of the modern world. While the “v” or video over IP innovations have dominated the conversation recently, the “a” or audio is just as important. For audio or visuals, it involves the transmission of those signals over an IP infrastructure. Discussing the topic today, Pro AV Today host Ben Thomas welcomed guest and expert Jeff Hawley of Allen & Heath.

Hawley has been in the AV space for decades in multiple roles, from production to the studio.

Hawley said of the emergence of AV over IP, “It’s not new. There were some early swings at it, mostly proprietary. There’s been a big move forward with Dante and MADI. Every audio or video product must have a way to get to that core base IP.”

Hawley and Thomas also discussed the platform options of open source versus non-open source. “You shouldn’t get caught up on which is winning but which opens up the most possibilities when putting a system together,” Hawley counseled.

In building out a new system or retrofitting one to enable AV over IP, Hawley explained, “The key is the infrastructure. You have to figure the network stuff out first.” For the house of worship market, this can be challenging due to budgets or other limitations. Hawley said, “You want to build in flexibility from the start. Churches often don’t go beyond today’s requirements.”

To avoid this for that vertical or any other, Hawley recommended always partnering with a professional integrator. “Consultants are well-versed in the spaces. They can have the conversations to help organizations plan for the future.”

Pro AV Today

Part of this channel

Pro AV Today

Pro AV news, trends, and expert voices for the AV industry

Visit the channel

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Professional AV, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Professional AV Insights

Shanghai's JZ Festival main stage ran on six NEXO GEO M12 boxes a side

Shanghai's JZ Festival main stage ran on six NEXO GEO M12 boxes a side

Shanghai Haoyun Intelligent Technology supplied the NEXO loudspeaker system for the main stage at Shanghai's 22nd JZ Festival. Two hangs of six GEO M12 boxes and MSUB18 subwoofers covered the audience, P15 front-fills reached the front rows and PS15 wedges served the band. Haoyun's crew also handled transport, installation, commissioning, site calibration and handover to the production team.

  • 01Two hangs of six GEO M12 boxes covered the audience, and it took a separate set of P15 front-fills to reach the listeners closest to the stage.
  • 02At JZ Festival, the supplier's scope ran from transport and site calibration to a formal handover to the festival team.

Nov 2, 2026

Marketing AI Pulse Brief (October 2026): Personal AI Agents, the Privacy Trade-Off, the CMO Capacity Decision and AI Advertising's Trust Gap

Marketing AI Pulse Brief (October 2026): Personal AI Agents, the Privacy Trade-Off, the CMO Capacity Decision and AI Advertising's Trust Gap

In the October 2026 Marketing AI Pulse Brief, Aby Varma, founder and CEO of Spark Novus, and Matt Cyr, founder and president of Loop AI and Signal78, cover four stories: personal agents moving from promise to practice, the privacy trade-off of connected inboxes, the CMO decision on whether to save, improve or expand with freed capacity, and the trust gap in AI advertising.

  • 01Personal AI agents are moving from promise to practice on recurring work.
  • 02Connecting agents to inboxes raises confidentiality and privacy concerns.
  • 03CMOs face a choice about whether to save, improve or expand with the capacity AI frees up.

Nov 1, 2026

Amazon puts Alexa in a picture frame and a 16-inch wall display

Amazon puts Alexa in a picture frame and a 16-inch wall display

Amazon announced five Alexa devices on Oct. 28. The Alexa Photo Frame is a $199.99 10-inch screen built to look like an ordinary frame, and the Echo Show 16 is a 16-inch wall display with preorders from $499.99. Three of the five ship now. Amazon says the Echo Show line is up more than 25% year over year.

  • 01Alexa Photo Frame: $199.99 in black or $229 in wood, a 10-inch anti-glare screen synced to Amazon Photos, shipping as early as next week per Android Authority.
  • 02Echo Show 16: 16-inch display, nearly 40% thinner than the Show 15, preorders from $499.99 with $100 off; Android Authority reports shipping in the second half of December.
  • 03Echo Time ($199.99), Echo Dot ($99.99) and Echo Studio with Home Camera ($249.99) are available now.

Oct 30, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512