Skip to content
MarketScale
‹ Back to IndustriesProfessional AV

Examining the “A” in AV Over IP

AV over IP isn’t a new concept in the Pro AV market. Its prevalence is growing with the unique demands of the modern world. While the “v” or video over IP innovations have dominated the conversation recently, the “a” or audio is just as important. For audio or visuals, it involves the transmission of…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Promoted content from Pro AV Today on MarketScale.

Share

AV over IP isn’t a new concept in the Pro AV market. Its prevalence is growing with the unique demands of the modern world. While the “v” or video over IP innovations have dominated the conversation recently, the “a” or audio is just as important. For audio or visuals, it involves the transmission of those signals over an IP infrastructure. Discussing the topic today, Pro AV Today host Ben Thomas welcomed guest and expert Jeff Hawley of Allen & Heath.

Hawley has been in the AV space for decades in multiple roles, from production to the studio.

Hawley said of the emergence of AV over IP, “It’s not new. There were some early swings at it, mostly proprietary. There’s been a big move forward with Dante and MADI. Every audio or video product must have a way to get to that core base IP.”

Hawley and Thomas also discussed the platform options of open source versus non-open source. “You shouldn’t get caught up on which is winning but which opens up the most possibilities when putting a system together,” Hawley counseled.

In building out a new system or retrofitting one to enable AV over IP, Hawley explained, “The key is the infrastructure. You have to figure the network stuff out first.” For the house of worship market, this can be challenging due to budgets or other limitations. Hawley said, “You want to build in flexibility from the start. Churches often don’t go beyond today’s requirements.”

To avoid this for that vertical or any other, Hawley recommended always partnering with a professional integrator. “Consultants are well-versed in the spaces. They can have the conversations to help organizations plan for the future.”

Pro AV Today

Part of this channel

Pro AV Today

Pro AV news, trends, and expert voices for the AV industry

Visit the channel

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Professional AV expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Professional AV expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

How a Fortune 500 company built a broadcast-ready conference space with Avidex

How a Fortune 500 company built a broadcast-ready conference space with Avidex

Avidex recently completed a project for a Fortune 500 company to create a broadcast-ready conference space. This development addresses the growing demand for live events, streaming, and hybrid engagement in corporate settings. The project highlights the need for advanced technology infrastructure in modern corporate communications.

  • 01Avidex developed a conference space for a Fortune 500 company.
  • 02The space is designed to support live events and hybrid engagements.
  • 03Advanced technology infrastructure is crucial for modern corporate communications.

Jul 10, 2026

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The advancement of audio-visual (AV) technology in churches often goes unnoticed as the most critical upgrades might be hidden behind walls. Ben Thomas, associated with Windy City Wire, highlights the significance of investing in these unseen yet vital components. Proper infrastructure ensures that the overall AV experience in churches is seamless and effective.

  • 01Critical AV upgrades are often hidden behind walls.
  • 02Infrastructure investments are vital for effective church AV experiences.
  • 03Ben Thomas is associated with Windy City Wire.

Jul 9, 2026

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The article discusses the significance of audiovisual (AV) upgrades in churches, emphasizing that often the most crucial upgrades are not visible on the surface. It explores the importance of the behind-the-scenes technology that supports the overall AV system. The piece aims to inform church decision-makers about optimizing their AV infrastructure.

  • 01The most important AV upgrades in churches may be hidden behind walls.
  • 02Behind-the-scenes technology is crucial for supporting AV systems.
  • 03Church decision-makers should focus on optimizing AV infrastructure.

Jul 9, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512