How Can the Entertainment Industry Find More Use Cases for Projection Mapping?

Daniel Litwin
Nov 30, 2020
Learn more
COVID-19 Daniel Litwin Video Entertainment Industry Joe Conover Video live events Panasonic Pro AV Projection Mapping stadiums

 

The Voice of B2B, Daniel Litwin, sat down with  Joe Conover, Lead of Strategic Development & Initiatives of Live Entertainment/Events/Stadiums for Panasonic, to discuss how the entertainment industry can find socially distanced use cases for projectors and projection mapping technology.

As COVID cases continue to rise, live entertainment professionals and venues are flexing to create immersive experiences. Monetizing an experience is the name of the game in this industry. The end goal for a live entertainment business is to create the most unique and memorable experience possible for the customer. The consumer expectation of a high-quality experience has shifted away from live entertainment since COVID.

At Panasonic, the company leverages projection and projection mapping technology as a creative way to rethink live entertainment. Projection has continued to grow despite the pandemic. Panasonic’s state of the art projections has been refined as seen in the Olympics over time.

Rental and staging markets have not been utilized, but Panasonic has used this as an opportunity to rethink remote entertainment, classroom teaching and any virtual experience. Downscaling large projections has been a creative challenge and new technology is emerging because of it.

As society continues to adjust to a new normal, the live entertainment industry continues to evolve to meet it. Companies look at ways to provide entertainment in a safe and socially distant fashion, and technology is key. 

This type of technology can deliver safe experiences in a number of ways. For example, outdoor holiday festivals utilizing projectors to display stunning visuals, outdoor artist installations using immersive outdoor visual display that can be viewed from afar, and drive-in movie screenings utilizing devices that are compact and powerful.

Panasonic is reimagining the live entertainment industry and seeing ways that AV technology like projectors and projection mapping can be improved to create new and exciting immersive entertainment.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

community
Bringing Community into the Transformation of K-12 Schools: The Impact of Mentors, Local Voices, and Student Entrepreneurs
July 24, 2025

As K-12 schools across the U.S. struggle to recover from the learning loss and emotional fallout of the pandemic, a deeper reckoning is underway—one that challenges the very foundation of who’s responsible for educating our children. Despite billions in federal relief, a third of U.S. students are not even reading at a basic level…

Read More
9 Proven User-Generated Content Strategies That Actually Work
July 24, 2025

User-generated content has become the backbone of modern marketing—but most advice focuses on theory rather than execution. We asked nine marketing leaders who’ve built successful UGC programs to share exactly how they do it, what works, and what doesn’t. Here’s what we learned from their real-world experience. Start With Direct Customer Outreach Kyle Bernard, who…

Read More
Blending Intuition and Metrics to Elevate Sterile Processing
Smarter Sterile Processing Starts with Data—Boosting Efficiency, Cutting Costs, and Improving Patient Care
July 24, 2025

In a healthcare ecosystem increasingly driven by data, sterile processing departments (SPDs) find themselves at a crossroads—balancing precision and pace, safety and speed. As hospitals look to reduce inefficiencies and protect patient safety, analytics tools are transforming sterile processing from an often overlooked backroom function into a vital, data-enhanced frontline of care. Research shows…

Read More
college success
Freshman Year Survival Guide: How Overlooked High School Lessons Lead to College Success
July 24, 2025

Nobody warns you that college success isn’t just about brains — it’s about balance, too. In this refreshingly honest episode of Professional Quotient: Conversations that Build Equity, hosted by Jason Winningham, high school teacher Jacob Mutchler reunites with two of his former students, Lilly Salcedo and Oscar Davila, to reflect on what really mattered…

Read More
Related
conferencing technology
Software & Technology
Lifelike and Headset-Free: HP’s New Spatial Conferencing Tech Aims to Revolutionize Remote Work
July 17, 2025
Ham Radio
Healthcare
Icom’s Germany Trip Highlights the Power of Portability at Friedrichshafen’s Ham Radio Showcase
July 15, 2025

In an era where digital communication happens at the speed of light, it’s easy to overlook the enduring charm and ingenuity of amateur radio. Yet, events like the Ham Radio fair in Friedrichshafen, Germany, remind us that radio isn’t just a relic—it’s a thriving, inventive community built on experimentation and exploration. One striking example is…

Read More
Healthcare Experience
Healthcare
AV’s Expanding Role in Healthcare: How AV Tech Is Easing Nurse Burnout and Boosting Care
July 15, 2025

Healthcare systems are under immense pressure to enhance patient experiences, improve outcomes, streamline operations, and address significant staffing shortages. The strain on the workforce is undeniable — the Bureau of Labor Statistics reported that hospital employment dropped by nearly 100,000 between February 2020 and September 2021. In fact, nearly one-third of healthcare professionals considered leaving…

Read More