HOW DIGITAL MATURITY IS AFFECTING CORE OPERATIONS AND VALUE

Regardless of your organization’s industry, the digital space that you work in can be overwhelming. New digital trends, such as big data, AI, mobilty are having a huge impact on both organizations and individuals. To survive, organizations must employ digital communication strategies to meet the growing demands of the business to remain digitally mature. In other words, they must be able to adapt and compete in a constantly changing digital market. Every company can take steps to become more digitally mature. Doing so can create competitive advantages and increase market share.

ADEPT COMPANIES ADAPT

There are several key factors that help identify digital maturity. One aspect is the ability to adapt to increasingly digital environments. Another is implementing digital technologies to improve operations. According to a 2017 digital business global executive study and research project from Deloitte Insights, more than 70% of respondents from digitally maturing companies say their organizations are increasingly organized around cross-functional teams versus only 28% of companies in the early stages of digital development. Clearly, there is a fundamental shift occurring in the way work is getting done, a paradigm change that will significantly impact organizational behavior, corporate culture, talent recruitment, and leadership tactics.

WORKING ON YOUR CORE

Having too many competing priorities is often the biggest barrier to realizing digital maturity. However, to achieve it, companies must fully commit to making digital communications a core part of their organization and business strategy. Leaders must not only emphasize that digital maturity is of paramount importance, but use that focus to transform the business, customer experience, and the bottom line. To truly drive digital success, this level of commitment may require major changes within an organization, including reconfiguring of the leadership team, organizational structure, workforce, and culture. Monumental changes such as these are no longer optional, but essential to survive.

THE LONG VIEW

Digitally mature companies take the long view. These companies utilize longer strategic planning horizons than those employed by less digitally mature organizations. In fact, almost 30% of these organizations plan five or more years in advance compared to only 13% of the least digitally mature organizations. In addition to the long view, their digital strategies focus on both technology and core business capabilities. They are also open to organizational change and flexibility, providing them the ability to adjust more fluidly in rapidly changing digital environments.

IT’S TIME TO ASSESS YOUR DIGITAL MATURITY

The good news is, every company can take steps to become more digitally mature. Omnivex has created a digital maturity assessment tool to help organizations see where they stand, compare themselves to industry peers, and evaluate how they can improve.

Curious about your own organization’s level of digital maturity? Use the digital assessment tool to learn more.

Read more at omnivex.com

Follow us on social media for the latest updates in B2B!

Image

Latest

DXpedition
Icom Powers 3Y0K : Ham Radio’s Most Ambitious DXpedition to Remote Bouvet Island Part 1
July 11, 2025

Bouvet Island sits at the edge of the world. It is frozen, uninhabited, and almost impossible to access. Fewer people have set foot there than in space. That level of remoteness is exactly what makes it so valuable to amateur radio operators. The island ranks tenth on ClubLog’s list of Most Wanted DXCC entities,…

Read More
entrepreneurial success
The Hidden Key to Entrepreneurial Success: Build Momentum Through Personal Branding and Authentic Networking
July 10, 2025

What if the biggest pivot of your career started with a conversation?  In this episode of Professional Quotient, host Jason Winningham welcomes Fanny Dunagan, CEO and Content Strategist of PathLynks, LLC. Fanny shares her journey from high-pressure consulting in Singapore to founding her own media and branding company — and why learning to network…

Read More
Q2 2025
RM Q2 2025 Wrap Up
July 9, 2025

Rogue Marketing continues to lead with intention in a space often driven by noise. Q2 2025 reflected a strategic focus on substance, where each initiative supported long-term brand growth. The team transformed internal recognition efforts into enduring brand assets and refined event strategies through immersive, results-driven experiences. Website launches during the quarter balanced visual…

Read More
amateur radios
Hamvention Spotlight: Emergency Preparedness Led PrepHam Paul to Amateur Radios and a Rising Voice in the Field
July 9, 2025

PrepHam Paul (K5VLP) celebrated his first visit to Dayton Hamvention by marking a major channel milestone. He hosted a giveaway of the  IC-2370B mobile radio from Icom to thank viewers for helping him reach 10,000 subscribers. His passion for emergency preparedness, rooted in his experience as an Eagle Scout and later studies in emergency management,…

Read More