The ever-increasing popularity of digital signage has made its presence in retail locations quite common. Yet, whether it’s static signage, television commercials, online advertising, or brick and mortar digital displays, today’s shoppers are saturated in broadcasted content, making it likely a majority of this information is being filtered out.
In response, the advertising and digital signage industries have augmented content to include other pertinent information such as weather forecasts, ticker feeds, news crawls and more in an attempt to draw attention back to their displays. While this solution has possibilities in some settings, an over-abundance of data tends to overcrowd screens, watering down the intended messaging with information that can typically be accessed via most smartphones.
Savvy retailers are finding new ways to reach shoppers digitally and entice them into their stores through interactive technology. Interactive digital technology invites consumer engagement while providing the ability to adjust content based on external triggers, such as weather changes, proximity sensing, gender demographics, shopping behaviors, and more.
YETI Flagship Brings the Wild in to the Store
Recently, YETI, the renowned Austin-based manufacturer of outdoor lifestyle products, opened their first-ever YETI Flagship store located right in the heart of Texas’ state capitol. Their location, a 20th century building that survived a devastating flood in 1935, was renovated to embrace all things wild, the ultimate YETI destination. From videos of bears taking on YETI coolers to displays showcasing products in outdoor settings, this YETI flagship integrated digital signage in a multi-zone strategy to optimize the customer experience through entertaining, informative, and inspirational content while driving both brand quality and sustainability awareness.
LEGO’s Star Wars Experience Brings the Galaxy Closer to Earth
Since the latter 2000’s, LEGO has implemented augmented reality in their stores via their Digital Box which allows shoppers to scan almost any boxed LEGO set and see the model come to life in 3D. In addition, LEGO also offers their Mosaic Maker which provides consumers with their own one-of-a-kind, personalized LEGO mosaic portrait. However, LEGO’s London store just took the customer experience to the dark side (or the rebel side, whichever is preferred).
In a week-long campaign following the premier of “Solo: A Star Wars Story” movie, the UK store promoted the latest characters and their Star Wars-themed brick sets with an outdoor digital campaign that invited interactive engagement with on-screen LEGO sets. Using gesture sensor technology, passersby were prompted to choose sides and “build” spaceships with a swipe of their hands. Faster building translated to higher scores and the possibility to “become a true Jedi Master”. In addition, participants were able to take photos with “crews” that could then be shared on social media.
