How Pro AV is Driving a Big Data Revolution
Big Data is a term much like blockchain or cryptocurrency, that is promising to change the way businesses is done across various industries. Very basically, Big Data refers to any massive collection of data points that is too ‘big’ for traditional data processing methods. With mobile and internet technology allowing for the real time tracking of multiple data points on consumers, it is no wonder that it is called ‘Big.’
Companies like Google are focusing more and more on data collection and processing. All of its services, benefits, and interconnectedness happen because of the millions of users’ data it stores and analyses.
A massive amount of data does not mean that a company has ‘Big Data’, though. To find out where traditional data sets end and Big Data begins, companies need to evaluate it on the five Vs; Volume, Variety, Velocity, Validity, and Value. These points help to define what kind of data is being collected, from how many sources, and how relevant/accurate this data actually is.
Pro AV is also involved in the data collection process, for example companies can collect valuable consumer behavior information when customers in retail stores interact with touchscreen devices and use mobile technologies such as NFC and iBeacons. Combined with the right analytics techniques, pro AV can help businesses better understand their customers which in turn helps them to make better business and marketing choices.
With this data, businesses can, for example, choose what images to use in their digital signage and accurately track the signage impact on customers; how many views it gets, how many new customers come through the door, etc. With integration at both ends of the process, Pro AV is poised to be both a primary collector of Big Data, and a prime recipient of its benefits, in a sector that promises to be very soon a disruptor of multiple industries.
Because Big Data is naturally so tied up in marketing, professional AV is already seeing a return on investment from integrating Big Data into products, particularly digital signage, with its close integration into marketing practices.
Latest
Harnessing AI for Creative Innovation: cutting through AI hype and misconceptions for creators
Live Broadcast 3 PM CT on 6/8 Harnessing AI for Creators: Cutting Through AI Hype and Misconceptions Register Now In this episode of B2B Weekly, we delve deep into the world of AI and how it is impacting creators. Gavin Purcell joins host Tim Maitland to break down the hype around AI […]
Identifying Lightning Damage on Pecan Trees: Tips from TreeNewal
Join ISA Certified Arborist Wes Rivers from TreeNewal as he examines the aftermath of lightning damage on a pecan tree. In this insightful video, Wes highlights the path taken by the lightning bolt through the tree, causing superheating of the water inside. The resulting vapor expansion creates visible damage to the tree. The tree’s survival […]
Transforming Coverage to Meet Healthcare Needs with SCAN Health Plan
John Petito, SVP of Transformation at SCAN Health Plan joins the podcast to share his story and how his work is helping enable new types of healthcare coverage for diverse populations. Join us to hear how Health Plans are beginning to evolve their approach to addressing the needs of older adults and the LGBTQ+ community […]