How Pro AV Is Turning Holograms Into Headliners

Few experiences are as exciting and immersive as that of attending the live concert of a great band. The crowd, the music, the energy—it is a complete entertainment package. However, musical acts have a shelf life as singers lose their pitch and technical abilities with instruments and bandmembers go in different directions. Luckily for fans of classical acts, holographic technology is allowing concert-goers to experience what it was like to see performers in their primes.

This technology is new to many, but it has quite a history.

English engineer Henry Dircks projected an image off a sheet of glass propped at a 45-degree angle in 1858 and discovered that he could create a ghostly effect he referred to as Dircksian Phantasmagoria.

The tech was modified in 1862 by scientist John Henry Pepper for a performance of Charles Dickens’ The Haunted Man. The show was a huge hit, and holographic imagery was born and continues to be modified and used today.[1] One recent upsurge in its use is in music concerts featuring beloved but deceased artists.

Most recently, the hologram of Roy Orbison hit the Wiltern Theater in Los Angeles. 30 years after his death, his holograph was featured in a 65-minute show in front of a packed house, at an average ticket price of $200 per head. Orbison’s image ‘performed’ 16 favorites to an orchestral backdrop for an audience intoxicated with nostalgia. This event is among the first full-length concerts to feature a deceased holographic performer.[2]

These concerts require a complicated process, however, one that differs from traditional projection, Eyellusion CEO Jeff Pezzuti explained to CNBC in 2017.

His special effects company “scour[s] archive footage and photos, then build[s] several physical models that can be scanned and animated,” he said.

The display uses invisible film stretched at an angle with an LED projector, projecting an image with a 3-D illusion.[3]

As complex as the technology is, the legal and ethical implications are maybe even tougher to navigate. Chicago attorney Jeff Brown, a specialist in intellectual property issues, explained that in addition to image and likeness rights after the death of a performer, rights for performance, musical composition, and trademark also have to be secured in order to prepare and project these artist’s images and sounds.3

Even with a heap of technical and legal hurdles, however, the practice is likely to continue growing and wowing audiences all over the world.

 

 

[1] https://www.billboard.com/articles/columns/pop/7717042/musical-holograms-history-dead

[2] http://www.latimes.com/business/hollywood/la-fi-ct-orbison-hologram-20181006-story.html

[3] https://www.cnbc.com/2017/08/11/musicians-are-coming-back-to-life-thanks-to-holograms.html

Follow us on social media for the latest updates in B2B!

Image

Latest

One-of-a-kind shopping experiences
The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
April 24, 2024

In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]

Read More
digital augmentations
Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail
April 24, 2024

The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store […]

Read More
experiences
Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
April 24, 2024

In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]

Read More
The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
April 24, 2024

Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]

Read More