How the World Cup Uses AV Solutions to Get Calls Correct

This edition of the World Cup has been filled with upset, drama, and plenty of exciting football. There is a new player in the tournament this go around, an improvement from previously used technology. The Video Assistant Referee is Soccer’s answer to the NFL’s challenge flag. Previously in the 2014 World Cup, goal-line technology was implemented in every game to determine the position of a soccer ball in the event there is a contested or questionable goal. This year’s goal line tech improvement is a leap forward in more accurately determining highly consequential calls that are often missed or called incorrectly by referees such as hand-balls, penalty kicks, and offside calls that result in scores. While many celebrate the greater transparency and accuracy in a game plagued by consistent corruption scandals, many fans of the sport are troubled by the problems that could arise like subjectivity and unnecessary time wasting. 

The VAR system relies on a team of FIFA referees stationed in a remote location with dozens of screens, with every angle of a contested play available. When the VAR team spots any of the four standards for VAR review (questionable goals, penalty kicks, direct red cards, and mistaken identity), they communicate with the officiating referee through an earpiece and direct them to an official video review board where they determine the outcome of a play and whether mistakes were made. 

This technology has already taken soccer fans on roller coasters of emotions throughout the group stages. Most notably, the defending World Cup champions Germany were eliminated from elimination stages as a result of a VAR reviewed goal from South Korea that was called offside against the Korean team that initially negated the goal. After a VAR review, however, the goal was counted and along with it shattered the German National Team’s hopes of advancing. 

This World Cup has already set the record for most Penalty Kicks awarded, and the with the elimination matches still days away, many people have VAR to thank for that. The game of soccer is one of finesse, and when games and tournaments can be decided by margins of a single goal or a handball penalty, attention to detail is imperative. VAR is just one example of how sports everywhere are taking steps to assure every game is played and officiated with the utmost integrity, while giving referees a much needed helping hand.

Follow us on social media for the latest updates in B2B!



Why Hardwired Buttons Outperform Wearable Devices in School Safety
July 15, 2024

In a recent episode of “Secured” with hosts Mike Matranga and Mike Monsive, the conversation revolved around the evolution of safety systems in schools and wearable devices. The discussion highlighted the simplicity of understanding effective systems, using Buc-ee’s gas stations’ success, known for their clean restrooms, as an analogy for consistency and excellence. Matranga…

Read More
AIS targets
Fact or Fiction: Do All Boats Show as AIS Targets on Radar?
July 12, 2024

In this latest episode of Icom’s “Fact or Fiction,” Captain Kelly Gordon tackles a common misconception about marine radar systems: Do all boats show up on radar as AIS (Automatic Identification System) targets? Many believe every vessel on the water appears as those distinctive little triangles on radar screens, representing AIS targets. However, Captain…

Read More
AI in content marketing
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
July 11, 2024

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

Read More
Hiring Made Human: Hiring When You’re a Start-Up
July 11, 2024

The challenges of hiring for a startup have become more pronounced these days than ever. With technological advancements and evolving market demands, startups must be agile and strategic in their hiring practices to ensure success. According to some studies, nearly 90 percent of startups fail, with a significant factor being the inability to attract…

Read More