Just as audio and visual helps create an experience for audience members, social media helps recreate that experience for an online audience. That’s the challenge our guest on the Pro AV Podcast faces on a daily basis. We sat down with Lauren Koske, Harvest Productions Inc. digital communications coordinator, to discuss how to share your client’s story on social media. Her advice? “Our number one goal is to highlight the clients and let them be the hero of the story or the star of the event,” Koske said.

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