Is the Convergence of AV and IT just a Buzzword?

A lot has been made of the convergence of AV and IT and its implications for the AV solutions and experiences that power narrative, enhance collaboration and more – but is it all just one big buzzword?

Mad Systems thinks so, at least in terms of the phrase’s relevance to the current AV landscape.

Mad Systems has been working on this integration and on computer-based systems for more than a decade, meaning the innovations that company is delivering today are evolutions of that concept.

However, that doesn’t mean there aren’t challenges and things to work out regarding service and maintenance. If possible, customers should look for an AV integrator and partner that supports its solutions with a long-term commitment to service and the uptime of their solutions.

It’s not about complex contracts – it’s about ensuring every system works as intended and delivers results.

As the world of AV moves toward a totally computer-based infrastructure, solutions will need to evolve to handle that shift. DrinkMe software, for example, allows customers to lay out their space and AV solution the way they want it and receive a working strategy and plan for its implementation.

For more industry-leading insights, visit madsystems.com.

Follow us on social media for the latest updates in B2B!

Image

Latest

CG Infinity
How CG Infinity Brings Cross-Functional Teams Together to Deliver High-Impact Outcomes
February 1, 2026

CG Infinity’s Salesforce Practice is built around helping organizations move forward together, especially when initiatives span multiple teams with different priorities. The focus is on alignment—bringing the right stakeholders into the conversation early and ensuring decisions are made collaboratively so solutions serve the whole organization, not just one function. That capability is reflected in a…

Read More
Salesforce
When Building Beats Buying: A Smarter Approach to Salesforce Decisions at CG Infinity
February 1, 2026

Salesforce offers a broad ecosystem of tools and integrations, giving organizations flexibility but also introducing constant decisions about when to buy, build, or customize. The strongest strategies apply discipline to those choices, ensuring specific requirements are met without adding unnecessary cost or complexity. That balance is a hallmark of how Mike Reeves, Vice President…

Read More
business
How Thoughtful Experience Design Leads to Better Business Outcomes
February 1, 2026

Salesforce gives organizations the ability to automate marketing, personalize outreach, and manage leads at scale—but those benefits only materialize when complex capabilities are implemented cohesively. Through its Salesforce Practice, CG Infinity brings together Marketing Cloud capabilities—including Email Studio, Automation Studio, and Journey Builder—alongside dynamic content, Cloud Pages, and third-party lead integrations. By designing these…

Read More
client
One Team, Shared Goals: Inside CG Infinity’s Client Philosophy
January 31, 2026

Successful Salesforce initiatives rely on alignment as much as technology. When partners stay focused on delivery rather than shared priorities, projects risk meeting technical requirements without achieving real business success. The strongest outcomes come from teams that treat client priorities as the foundation for every decision. That mindset defines how Meagan Diegelman, Principal at…

Read More