Is the Convergence of AV and IT just a Buzzword?

A lot has been made of the convergence of AV and IT and its implications for the AV solutions and experiences that power narrative, enhance collaboration and more – but is it all just one big buzzword?

Mad Systems thinks so, at least in terms of the phrase’s relevance to the current AV landscape.

Mad Systems has been working on this integration and on computer-based systems for more than a decade, meaning the innovations that company is delivering today are evolutions of that concept.

However, that doesn’t mean there aren’t challenges and things to work out regarding service and maintenance. If possible, customers should look for an AV integrator and partner that supports its solutions with a long-term commitment to service and the uptime of their solutions.

It’s not about complex contracts – it’s about ensuring every system works as intended and delivers results.

As the world of AV moves toward a totally computer-based infrastructure, solutions will need to evolve to handle that shift. DrinkMe software, for example, allows customers to lay out their space and AV solution the way they want it and receive a working strategy and plan for its implementation.

For more industry-leading insights, visit madsystems.com.

Follow us on social media for the latest updates in B2B!

Image

Latest

team
Turning Crises into Momentum: CG Infinity’s Rapid Response Consulting in Action
January 29, 2026

When operations hit critical pressure points, even the most carefully planned projects can unravel. Late-night deployments, complex integrations, and large-scale data migrations are high-stakes moments where small mistakes can threaten months of work. CG Infinity’s Rapid Response Consulting team steps in when the pressure is highest, stabilizing operations, restoring momentum, and reinforcing mission-critical initiatives—fast. Jason…

Read More
Advocacy in Action: How CG Infinity’s Salesforce Practice Puts Clients at the Center of Delivery
January 29, 2026

In today’s enterprise tech landscape, successful Salesforce implementations hinge less on shiny features and more on how well partners align with the real, day-to-day needs of the business. The firms that stand out are the ones that treat delivery as a shared mission—where strategy, execution, and accountability are woven together from the first conversation…

Read More
AI adoption strategy
Field Service Growth Depends on Leading With People, Not Just Technology
January 29, 2026

Skilled trades are facing accelerating retirements, rising customer expectations, and rapid advances in AI—putting the field service industry at a critical inflection point. Industry estimates suggest millions of frontline roles could go unfilled over the next decade, even as technology promises to automate more tasks than ever before. The stakes are high: decisions made now…

Read More
commercial leadership
Why Hotel Performance Depends on Commercial Leadership Across Sales, Marketing, and Revenue
January 28, 2026

The hospitality industry is in the middle of a structural shift toward commercial leadership. Titles like “commercial leader” and “commercial strategy” have gone from buzzwords to necessities as hotels face tighter margins, rising distribution costs, and increasingly fragmented demand. Post-pandemic recovery, accelerated digital marketing spend, and a surge in new supply have forced owners…

Read More