Articles by tag: Mad Systems

Is the Convergence of AV and IT just a Buzzword?

A lot has been made of the convergence of AV and IT and its implications for the AV solutions and experiences that power narrative, enhance collaboration and more – but is it all just one big buzzword? Mad Systems thinks so, at least in terms of the phrase’s relevance to the current AV landscape. Mad…

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Mad Systems Secures New Patent, Brings Pandemic Preparedness with QuickSilver®️

2020 was a year of challenges, but Mad Systems is proud to have risen to the occasion and doubled down on our commitment to helping its customers leverage cutting-edge AV solutions to achieve their unique goals. Part of that growth and commitment was the securing of a new patent covering systems and methods for generating…

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Professional AV
Mad Systems Secures Patent Advancing Personalization in Media

The landscape of marketing, advertising and consumer expectations is shifting more rapidly than ever before – and the only way to keep pace is with personalized content able to reach a specific target audience. In the ProAV space, Mad Systems is forging the path forward. The company just secured a new patent that,…

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Mad Systems Inc. Announces Issuance of U.S. Patent Covering Recognition Based Media Delivery

Orange, CA: Mad Systems Inc., an audiovisual design and integration company specializing in interactive exhibits, today announced that the United States Patent and Trademark Office (USPTO) has issued U.S. Patent No. 10,831,817 as “Systems and Methods for Generating Targeted Media Content.”  The patent covers the development of personalized media delivery and personalized interactive exhibits based on…

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promotional claims
Aligning, Appraising, and Simplifying Scientific Data Strengthens Promotional Claims
June 20, 2024

The pharmaceutical industry faces the challenge of converting complex medical and scientific information into clear, effective promotional claims. This process is critical as it balances the need for accurate scientific communication with the requirement for impactful marketing. The stakes are high, as promotional materials must adhere to stringent regulatory standards while also appealing to…

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promotional review meetings
Defining Goals, Leveraging Technology, and Planning Ahead are Essential for Successful Promotional Review Meetings
June 20, 2024

Today’s fast-paced business environment demands effective review of promotional content. Ensuring all promotional materials are compliant, accurate, and impactful has become crucial. This necessity has given rise to structured promotional review meetings, a trend essential for maintaining quality and compliance in marketing efforts. These meetings facilitate collaboration, ensure adherence to regulatory standards, and help…

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embracing change
Moving Forward with Fans First
June 20, 2024

In a compelling conversation on fostering innovation within corporate culture, Jesse Cole of the Savannah Bananas highlights the importance of embracing change as a tool for continuous improvement. Cole underscores that change should not be seen as change for its own sake but as an essential part of striving to better serve customers and…

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work-life balance
Achieving Work-Life Balance and Emotional Sobriety with Matt Seefeld
June 20, 2024

This episode of the Growthwell podcast, hosted by Josh Byrd, focuses on achieving a meaningful work-life balance. The discussion examines trends and personal strategies for balancing professional growth and individual well-being. This episode is particularly relevant in post-COVID work dynamics and the increasing importance of mental health. This episode’s guest is Matt Seefeld, EVP…

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