Living Live: Leveraging Video to Cover Elections
On this episode of Living Live with Ross Video, Director of Product Marketing, XPression Patrick Twomey and Director of Product Marketing, Virtual Solutions Gideon Ferber joined host Tyler Kern to discuss the upcoming presidential election and how video producers can best leverage their craft to deliver engaging coverage.
Twomey said that one of the biggest challenges facing election coverage is the uptick in what’s asked of crews that aren’t specifically focusing on that coverage.
“Generally, the resources available at a TV station in North America, or at least in the United States … are compartmentalized,” he said. “So, the same team that’s covering other current events and other stories in the market will be repurposed at the last second to cover elections. The graphics teams don’t have people dedicated to cutting out headshots and candidate information and logos.”
As opposed to pre-planning election coverage, Twomey said, many stations simply focus on regular coverage and programming until it’s time to step it up as the election draws near.
Though election coverage is critically important, this lack of attention beforehand, combined with a feeling that much of it can’t be planned in advance, regardless, holds that coverage back.
Fortunately, Twomey said, there’s a solution in the form of applying resources already available to many stations.
“A lot of broadcasters don’t even realize that some of the data tools are already in the building,” he said. “The same information that they use to drive their tickers, for example, on the bottom of the screen, whether it’s for school closings or headlines for the morning newscast. Usually, those same tools have some type of application for elections.”
Kern, Twomey and Ferber also discussed being flexible and proactive instead of reactionary, crafting storytelling with graphics, and more.
For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.
Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale
Latest
Recognizing the Value of the Skilled Trades
People value skilled trades for the everyday necessities they bring to life. From plumbing to electrical, machinists, and construction, trades play a vital role worldwide. They make the world happen. Unfortunately, there is a growing gap in the skilled trades workforce, despite high wages, employer-funded training, readily available positions, and the opportunity to apply […]
Inflation Rates Ease, But Long-Term Contracts Keep Prices High
With inflation rates easing and shipping costs dropping along with several commodities (not eggs), consumers may be wondering why they haven’t seen a noticeable price difference yet. Blame it on supplier contracts. A typical procurement practice is shoring up supplier contracts in advance, which means prices could hold for several months. The longer high prices […]
The Trend of Procuring Online Education Intervention Solutions
Education systems that have taken a metered approach towards spending for instruction materials are also using this methodology to procure online education intervention solutions. Estimates put the overall global Online Tutoring Market at 6.52 Billion in 2021, and experts believe that number could reach over 19 Billion a year by 2030. And while online […]
