Articles by tag: broadcast

Reaching and Engaging The Broadcast End User Community

Broadcast operator reaches across the switcher

Hosted by Ben Thomas, Pro AV Today welcomed Chris Black from Vizrt for a discussion that delved into various facets of the broadcast and Pro AV industry. They explored the influence of end users, the introduction of new technologies, and specifically the evolution of the buying and partner channel. Here are a few topics that…

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Articles
Love Media? Become a Broadcast Engineer and Have a Front Row Seat

Interested in working in media and entertainment? Consider becoming a broadcast engineer! It’s an opportunity to combine technical expertise with a passion for media. As a broadcast engineer, you’ll play a crucial role in ensuring that audio and video are transmitted with the highest quality for a wide-range of productions, from sports to breaking…

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Articles
Why is Obstruction Lighting a Critical Part of the Broadcast Industry?

Obstruction lighting is an essential component of any tall structure, including cell towers. These lights are used to warn aircraft pilots of the presence of the structure, especially at night or in low visibility conditions. In the broadcast industry, cell towers play a critical role in delivering audio, video, and data to consumers, and…

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Pro AV Today
Demystifying Broadcast Technology Trends

The broadcast industry has undergone significant changes in recent years, especially in the wake of the COVID-19 pandemic. The pandemic forced many broadcasters to adopt new technologies and workflows to keep up with the demand for remote and at-home broadcasting. Some technologies stuck, and others fell to the wayside. So what’s here to stay? REMI…

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Pro AV Today
The Next Generation of Broadcast Cameras

The world of broadcast quality cameras has expanded beyond the traditional barriers of terrestrial TV. Houses of worship, educational institutions, sports leagues and more have taken advantage of more accessible pricing as well as a more manageable form factor. One of the pioneers of the modern POV camera, Tod Musgrave of Marshall Electronics, joined Pro…

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Sports & Entertainment
Whose Bears the Responsibility of Improving Gender Equity in Sports Reporting?

3 Key Points: The sports reporting industry has not done enough when it comes to making the industry more diverse, but the fact that they are measuring diversity hiring is a step in the right direction towards change. Talk Sporty to Me was created to give sports fans a productive way to talk about their…

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Professional AV
NAB Pulls the Plug on This Year’s Show, Attendees Have Mixed Reactions

The Pro AV world was taken by surprise with the cancellation of NAB this October with concerns around COVID’s persistent waves and the financial viability of still holding the show. The organization did make sure to say they’d be welcoming the industry back, in person, in April 2022. But a question looms over the broadcast…

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data-driven tools
Leverage Data-Driven Tools and Local SEO for Maximum Search Engine Rankings
July 26, 2024

As businesses continue to navigate the digital landscape, data-driven tools are more crucial than ever for effective SEO strategies. Understanding and implementing the proper SEO practices can make a significant difference with evolving algorithms and competitive markets. Given that 75% of users never scroll past the first page of search results, this statistic underscores…

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On-device AI
On-Device AI is Today’s Tech Innovation, Competition and Market Leadership Driver
July 26, 2024

On-device AI revolutionizes the tech landscape, making it a critical factor for industry dominance. This cutting-edge technology directly integrates advanced AI capabilities into devices, transforming consumer and enterprise applications. This shift stems from the need for improved performance, reduced latency, enhanced data privacy & security, and personalized user experiences. With advancements in neural processing…

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modern supply chains
The Role of AI in Modern Supply Chains: Insights from Aaron Hatfield at Arvist
July 26, 2024

Artificial intelligence rapidly transforms modern supply chains, with companies like Arvist leading the charge. In a recent episode of Hammer Down, hosted by Mike Bush, Aaron Hatfield, the Head of Sales at Arvist, sheds light on AI’s practical applications and benefits in enhancing supply chain operations. Is AI in the supply chain a double-edged…

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semiconductor manufacturing
Training New Semiconductor Manufacturing Professionals is Key to Meet Coming Domestic Manufacturing Demand
July 26, 2024

Over the past few years, the U.S. has made significant strides in semiconductor manufacturing, driven by substantial investments and strategic policies. With the CHIPS Act expected to triple domestic semiconductor manufacturing capacity by 2032, the need for a skilled workforce is more urgent than ever. This discussion explores the key question: What does the…

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Other Articles
What Can the Major Broadcasters Learn from eSports?
July 20, 2020

Sports in America are finally resuming and Major League Baseball hopes to hit a grand slam with its return this week. But the games will have a different feeling than normal. But is this secretly a positive? It has long been said that the greatest innovation happens during moments of crisis, so will sports be…

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Retail Refined: Why Your Brand Should Live Stream
June 2, 2020

With ShopShops, viewers can watch hosts, from experienced salespeople to fashion or beauty influencers, via a QVC-style live stream as they display clothes and accessories for up to several hours. In this episode of Retail Refined, Melissa learns how ShopShops is democratizing access to both brands and influencers and allowing them to bring offline…

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Living Live: How to Adapt Emergency Broadcast Plans to New Challenges
April 20, 2020

On this episode of Living Live with Ross Video, host Tyler Kern was joined by Jenn Jarvis, Ross Video Product Manager for Editorial Workflows, to discuss a familiar topic for anyone in the live production industry – adapting to abrupt changes and challenges. It’s a mainstay for live productions of all kinds – when…

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Living Live: Leveraging Video to Cover Elections
March 12, 2020

On this episode of Living Live with Ross Video, Director of Product Marketing, XPression Patrick Twomey and Director of Product Marketing, Virtual Solutions Gideon Ferber joined host Tyler Kern to discuss the upcoming presidential election and how video producers can best leverage their craft to deliver engaging coverage. Twomey said that one of the…

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Consumers Want Media 24/7. How Do You Reach Them Everywhere?
April 9, 2019

Today, the media landscape encompasses thousands of modes of communicating information at lightning speeds — from the smartphone to the smartwatch, to interactive adverts on streets and in cities. There are, in fact, so many outlets to disperse information that businesses, companies, and corporations are struggling to stay present with the ever-changing information technologies….

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