Retail Refined: Why Your Brand Should Live Stream

 
With ShopShops, viewers can watch hosts, from experienced salespeople to fashion or beauty influencers, via a QVC-style live stream as they display clothes and accessories for up to several hours. In this episode of Retail Refined, Melissa learns how ShopShops is democratizing access to both brands and influencers and allowing them to bring offline shopping online. Founder Liyia Wu shares what makes a live stream event successful and a few unexpected lessons, such as coordinating the sale of a $14,500 Birkin bag and how shoppers themselves have influenced each others purchases.

Questions Melissa Asked

  • How have you seen adoption evolve around live streaming (on both the consumer side and the brand/retailer side)?
  • What has been your formula for success with converting content to sales?
  • What have been some expected outcomes/learning you can share?
  • Where do you see the marketing evolving with “try-on” via live stream?
  • As you evolve to a more open platform technology, what new release and integrations do you see in the future?

About the Company

ShopShops, headquartered in NY, LA and Beijing, is a platform that connects brick-and-mortar retailers in the United States with consumers around the world. Stores host live streamed events with hosts who sell to viewers in real time.

Upcoming Event

Melissa will be hosting a webinar titled The New Consumer Behaviors That Will Reshape The Physical Store on June 9th. During the session, she will cover how stores will approach the reallocation of front-of-house and back-of-house employees to better serve new logistical needs and customer expectations.

For more information or to register for the seminar, you can visit Retail Innovation Week.

Listen To Previous Episodes of Retail Refined Right Here!

Follow us on social media for the latest updates in B2B!

Image

Latest

technology
Clarity Under Pressure: Technology, Trust, and the Future of Public Safety
February 7, 2026

When something goes wrong in a community—a major storm, a large-scale accident, a violent incident—there’s often a narrow window where clarity matters most. Leaders must make fast decisions, responders need to trust the information in front of them, and the systems supporting those choices have to work as intended. Public safety agencies now rely…

Read More
weather Intelligence
Clarity in the Storm: Weather Intelligence, GIS, and the Future of Operational Awareness
February 6, 2026

For many organizations today, weather has shifted from an occasional disruption to a constant planning factor. Scientific assessments show that extreme weather events—including heatwaves, heavy rainfall, and wildfires—are occurring more frequently and with greater intensity, placing growing strain on infrastructure, utilities, and public services. As weather-related disruptions become more costly and harder to manage,…

Read More
AI in sterile processing
AI in Sterile Processing Is Proving Its Value by Acting as a Co-Pilot, Not a Replacement
February 5, 2026

Sterile processing departments are dealing with persistent operational pressures. Surgical case volumes are rising, instruments are more complex, and staffing shortages remain across many health systems. Accuracy and documentation requirements continue to tighten, leaving little room for error. In busy hospitals, sterile processing teams may handle 10,000 to 30,000 surgical instruments per day, with…

Read More
IC-SAT100
Meet IC-SAT100, a Satellite PTT Radio Built for the World’s Most Demanding Environments
February 5, 2026

Let’s have a look at Icom’s IC-SAT100, a satellite Push-To-Talk radio designed for moments when ordinary communication just isn’t an option. Powered by the Iridium satellite network, this rugged handheld delivers instant one-to-many communication at the push of a button—no cell towers or ground infrastructure required. Built to thrive in harsh environments, it’s waterproof,…

Read More