Articles by tag: customer engagement
In the ever-evolving retail landscape, staying ahead means embracing innovative strategies. This clip from a recent edition of Experts Talk explores the dual power of personalization and gamification in transforming customer experiences. Retailers today are harnessing the magic of personalization, tailoring experiences to individual preferences, and boosting customer satisfaction. Simultaneously, gamification injects fun and engagement…
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DisruptED
DisruptED: Selling and Customer Engagement
Taking risks can certainly be daunting, but it can also lead to opportunities one would never have fathomed. Taking risks is even a behavior aligned with entrepreneurial spirits. How does taking a risk help an individual transition from an International Relations major to become current head of their own company? And how has customer engagement…
Food & Beverage
Gamification and Rewards: Engage with Your Customers to Better Retain Them
Starbucks®, Chick-fil-A®, McDonald’s®…these are some of the most popular restaurant industry apps used and downloaded today. To put it into perspective, the Starbucks® app has 17 million users, and almost one in every five of their sales dollars comes directly from the app. These restaurants don’t have elevated app statuses for no reason—it’s because…
Articles
How AI Search Engines for Businesses are Transforming the Space
The launch of ChatGPT, a large language model trained by OpenAI, has caused quite a stir in the tech world, changing how AI search engines for businesses are transforming. Since its release, other big tech companies such as Microsoft and Google have been inspired to develop their own generative AI and launch AI-supported search…
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Mobile Advertising AR Use is Set to Outpace Traditional Advertising Methods. How Are Retailers Making the Most of It?
Pokémon Go, which was all the rage back in 2016, may have simmered down, but the concept behind it—augmented reality (AR)—is heating up and becoming a more accessible tool for industries to deploy in service of the experience economy. This is especially true for retailers and retail marketing strategies. Mobile advertising AR is predicted to…
Articles
Retailers and Grocers are Merging: How Can Consumer-Targeted Merchandising Help?
Accredited to consumer-targeted merchandising, sportswear and apparel are not uncommon to see in your typical grocery stores today. In fact, companies like H-E-B have gone so far as to even begin opening their own Brand Shop for the ultimate superfan. This business model will become increasingly important, as McKinsey & Company has seen a…
Food & Beverage
Loyalty Programs Should Maximize Customer Value Not Discounts
Groupon has it wrong. Or at least partially. Taking a deep dive into customer data and analytics, Zach Goldstein, CEO & Founder of Thanx, a loyalty, CRM, and guest engagement platform shares his insight on what it means to build customer loyalty with The Main Course host Barbara Castiglia. Our understanding of what loyalty…
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Leverage Data-Driven Tools and Local SEO for Maximum Search Engine Rankings
As businesses continue to navigate the digital landscape, data-driven tools are more crucial than ever for effective SEO strategies. Understanding and implementing the proper SEO practices can make a significant difference with evolving algorithms and competitive markets. Given that 75% of users never scroll past the first page of search results, this statistic underscores…
On-Device AI is Today’s Tech Innovation, Competition and Market Leadership Driver
On-device AI revolutionizes the tech landscape, making it a critical factor for industry dominance. This cutting-edge technology directly integrates advanced AI capabilities into devices, transforming consumer and enterprise applications. This shift stems from the need for improved performance, reduced latency, enhanced data privacy & security, and personalized user experiences. With advancements in neural processing…
The Role of AI in Modern Supply Chains: Insights from Aaron Hatfield at Arvist
Artificial intelligence rapidly transforms modern supply chains, with companies like Arvist leading the charge. In a recent episode of Hammer Down, hosted by Mike Bush, Aaron Hatfield, the Head of Sales at Arvist, sheds light on AI’s practical applications and benefits in enhancing supply chain operations. Is AI in the supply chain a double-edged…
Training New Semiconductor Manufacturing Professionals is Key to Meet Coming Domestic Manufacturing Demand
Over the past few years, the U.S. has made significant strides in semiconductor manufacturing, driven by substantial investments and strategic policies. With the CHIPS Act expected to triple domestic semiconductor manufacturing capacity by 2032, the need for a skilled workforce is more urgent than ever. This discussion explores the key question: What does the…