Taking risks can certainly be daunting, but it can also lead to opportunities one would never have fathomed. Taking risks is even a behavior aligned with entrepreneurial spirits. How does taking a risk help an individual transition from an International Relations major to become current head of their own company? And how has customer engagement […]
Starbucks®, Chick-fil-A®, McDonald’s®…these are some of the most popular restaurant industry apps used and downloaded today. To put it into perspective, the Starbucks® app has 17 million users, and almost one in every five of their sales dollars comes directly from the app. These restaurants don’t have elevated app statuses for no reason—it’s because […]
The launch of ChatGPT, a large language model trained by OpenAI, has caused quite a stir in the tech world, changing how AI search engines for businesses are transforming. Since its release, other big tech companies such as Microsoft and Google have been inspired to develop their own generative AI and launch AI-supported search […]
Mobile Advertising AR Use is Set to Outpace Traditional Advertising Methods. How Are Retailers Making the Most of It?
Pokémon Go, which was all the rage back in 2016, may have simmered down, but the concept behind it—augmented reality (AR)—is heating up and becoming a more accessible tool for industries to deploy in service of the experience economy. This is especially true for retailers and retail marketing strategies. Mobile advertising AR is predicted to […]
Accredited to consumer-targeted merchandising, sportswear and apparel are not uncommon to see in your typical grocery stores today. In fact, companies like H-E-B have gone so far as to even begin opening their own Brand Shop for the ultimate superfan. This business model will become increasingly important, as McKinsey & Company has seen a […]
Groupon has it wrong. Or at least partially. Taking a deep dive into customer data and analytics, Zach Goldstein, CEO & Founder of Thanx, a loyalty, CRM, and guest engagement platform shares his insight on what it means to build customer loyalty with The Main Course host Barbara Castiglia. Our understanding of what loyalty […]
Jessica Valenzuela conceptualized the GoGoGuest system while using the free wifi at cafes around Europe. What started as a wifi marketing solution has evolved into a more significant consumer connection. The company’s capabilities connect the consumer to the restaurant amenities and leverage their information back to the restaurant. Today, GoGoGuest services over 300 customers across […]