Articles by tag: customer engagement
Taking risks can certainly be daunting, but it can also lead to opportunities one would never have fathomed. Taking risks is even a behavior aligned with entrepreneurial spirits. How does taking a risk help an individual transition from an International Relations major to become current head of their own company? And how has customer engagement […]
Latest
Food & Beverage
Gamification and Rewards: Engage with Your Customers to Better Retain Them
Starbucks®, Chick-fil-A®, McDonald’s®…these are some of the most popular restaurant industry apps used and downloaded today. To put it into perspective, the Starbucks® app has 17 million users, and almost one in every five of their sales dollars comes directly from the app. These restaurants don’t have elevated app statuses for no reason—it’s because […]
Articles
How AI Search Engines for Businesses are Transforming the Space
The launch of ChatGPT, a large language model trained by OpenAI, has caused quite a stir in the tech world, changing how AI search engines for businesses are transforming. Since its release, other big tech companies such as Microsoft and Google have been inspired to develop their own generative AI and launch AI-supported search […]
Articles
Mobile Advertising AR Use is Set to Outpace Traditional Advertising Methods. How Are Retailers Making the Most of It?
Pokémon Go, which was all the rage back in 2016, may have simmered down, but the concept behind it—augmented reality (AR)—is heating up and becoming a more accessible tool for industries to deploy in service of the experience economy. This is especially true for retailers and retail marketing strategies. Mobile advertising AR is predicted to […]
Articles
Retailers and Grocers are Merging: How Can Consumer-Targeted Merchandising Help?
Accredited to consumer-targeted merchandising, sportswear and apparel are not uncommon to see in your typical grocery stores today. In fact, companies like H-E-B have gone so far as to even begin opening their own Brand Shop for the ultimate superfan. This business model will become increasingly important, as McKinsey & Company has seen a […]
Food & Beverage
Loyalty Programs Should Maximize Customer Value Not Discounts
Groupon has it wrong. Or at least partially. Taking a deep dive into customer data and analytics, Zach Goldstein, CEO & Founder of Thanx, a loyalty, CRM, and guest engagement platform shares his insight on what it means to build customer loyalty with The Main Course host Barbara Castiglia. Our understanding of what loyalty […]
Food & Beverage
Using Data to Create a Smarter Restaurant
Jessica Valenzuela conceptualized the GoGoGuest system while using the free wifi at cafes around Europe. What started as a wifi marketing solution has evolved into a more significant consumer connection. The company’s capabilities connect the consumer to the restaurant amenities and leverage their information back to the restaurant. Today, GoGoGuest services over 300 customers across […]
Latest
Tour Benchmark Products: Pioneering Cleanroom Solutions for Life Sciences
Get a feel for Benchmark Products cleanroom solutions for life sciences manufacturing customers with this mini tour of their facility.
Benchmark Products Bioprocessing Solutions Provide Single-Use Solutions for Customers
Benchmark provides a new bioprocessing solution to maximize efficiency. This is a single-use system for pharma manufacturers for filling, mixing and single-use assemblies.
Benchmark at Interphex 2024
Benchmark Products showcased their line of life science and pharmaceutical manufacturing products during Interphex in New York City April 2024.
Navigating Cyber Risk Management in Healthcare Means Handling the Small Alerts and Big Alarms
In an era where digital dependencies are integral to healthcare operations, cyber risk management in healthcare requires addressing the big events and attending to the small ones. This urgent need to address and mitigate cyber vulnerabilities was a key discussion point during a MarketScale Experts Talk discussion on continued cybersecurity threats in healthcare. The […]