Articles by tag: customer engagement

Enhancing Retailers’ Personalization with Gamification

retail personalization and gamification

In the ever-evolving retail landscape, staying ahead means embracing innovative strategies. This clip from a recent edition of Experts Talk explores the dual power of personalization and gamification in transforming customer experiences. Retailers today are harnessing the magic of personalization, tailoring experiences to individual preferences, and boosting customer satisfaction. Simultaneously, gamification injects fun and engagement…

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DisruptED
DisruptED: Selling and Customer Engagement

Taking risks can certainly be daunting, but it can also lead to opportunities one would never have fathomed. Taking risks is even a behavior aligned with entrepreneurial spirits. How does taking a risk help an individual transition from an International Relations major to become current head of their own company? And how has customer engagement…

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Food & Beverage
Gamification and Rewards: Engage with Your Customers to Better Retain Them

Starbucks®, Chick-fil-A®, McDonald’s®…these are some of the most popular restaurant industry apps used and downloaded today. To put it into perspective, the Starbucks® app has 17 million users, and almost one in every five of their sales dollars comes directly from the app. These restaurants don’t have elevated app statuses for no reason—it’s because…

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Articles
How AI Search Engines for Businesses are Transforming the Space

The launch of ChatGPT, a large language model trained by OpenAI, has caused quite a stir in the tech world, changing how AI search engines for businesses are transforming.  Since its release, other big tech companies such as Microsoft and Google have been inspired to develop their own generative AI and launch AI-supported search…

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Articles
Mobile Advertising AR Use is Set to Outpace Traditional Advertising Methods. How Are Retailers Making the Most of It?

Pokémon Go, which was all the rage back in 2016, may have simmered down, but the concept behind it—augmented reality (AR)—is heating up and becoming a more accessible tool for industries to deploy in service of the experience economy. This is especially true for retailers and retail marketing strategies. Mobile advertising AR is predicted to…

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Articles
Retailers and Grocers are Merging: How Can Consumer-Targeted Merchandising Help?

Accredited to consumer-targeted merchandising, sportswear and apparel are not uncommon to see in your typical grocery stores today. In fact, companies like H-E-B have gone so far as to even begin opening their own Brand Shop for the ultimate superfan. This business model will become increasingly important, as McKinsey & Company has seen a…

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Food & Beverage
Loyalty Programs Should Maximize Customer Value Not Discounts

Groupon has it wrong. Or at least partially. Taking a deep dive into customer data and analytics, Zach Goldstein, CEO & Founder of Thanx, a loyalty, CRM, and guest engagement platform shares his insight on what it means to build customer loyalty with The Main Course host Barbara Castiglia. Our understanding of what loyalty…

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global food supply
GreenOnyx’s Clean & Efficient Farming is Key to Global Food Supply Solutions
June 21, 2024

Global food supply chains are under unprecedented pressure from climate change and geopolitical tensions, making sustainable and nutritious food sources more critical than ever. With only a small fraction of the global population consuming the minimum recommended phytonutrients essential for health, innovative solutions are urgently needed. Can scalable solutions in agricultural technology ensure a…

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holistic content operations
Team Alignment and Clear Objectives Drive Holistic Content Operations in Life Sciences
June 20, 2024

Understanding holistic content operations is crucial in today’s fast-paced business environment, where effective content management can be the key to success. Holistic content operations encompass the end-to-end processes that ensure content is created, reviewed, and distributed efficiently. A well-structured content operations strategy can significantly enhance organizational workflows and team morale. What exactly constitutes holistic…

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promotional claims
Aligning, Appraising, and Simplifying Scientific Data Strengthens Promotional Claims
June 20, 2024

The pharmaceutical industry faces the challenge of converting complex medical and scientific information into clear, effective promotional claims. This process is critical as it balances the need for accurate scientific communication with the requirement for impactful marketing. The stakes are high, as promotional materials must adhere to stringent regulatory standards while also appealing to…

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promotional review meetings
Defining Goals, Leveraging Technology, and Planning Ahead are Essential for Successful Promotional Review Meetings
June 20, 2024

Today’s fast-paced business environment demands effective review of promotional content. Ensuring all promotional materials are compliant, accurate, and impactful has become crucial. This necessity has given rise to structured promotional review meetings, a trend essential for maintaining quality and compliance in marketing efforts. These meetings facilitate collaboration, ensure adherence to regulatory standards, and help…

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Other Articles
Using Data to Create a Smarter Restaurant
May 9, 2022

Jessica Valenzuela conceptualized the GoGoGuest system while using the free wifi at cafes around Europe. What started as a wifi marketing solution has evolved into a more significant consumer connection. The company’s capabilities connect the consumer to the restaurant amenities and leverage their information back to the restaurant. Today, GoGoGuest services over 300 customers across…

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Is “Pay by Text” the Next Evolution of Ecommerce?
October 21, 2021

Key Points: Pay by Text is increasing in popularity, especially during the pandemic. Text messaging increases customer engagement and payment. More industries are using pay by text, including the healthcare industry. Commentary: There are a couple of things that are always going to be a constant. The sun will rise, and the sun will…

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Retail Refined: Why Your Brand Should Live Stream
June 2, 2020

With ShopShops, viewers can watch hosts, from experienced salespeople to fashion or beauty influencers, via a QVC-style live stream as they display clothes and accessories for up to several hours. In this episode of Retail Refined, Melissa learns how ShopShops is democratizing access to both brands and influencers and allowing them to bring offline…

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The Evolution of Queuing, and Modern Solutions for Age-Old Challenges
May 28, 2019

As a world of consumers, we understand the necessity of lines, but at the end of the day no one likes to wait. Companies, from retailers to DMVs to post offices, have long sought ways to more efficiently serve customers, which eventually generated the first queuing system. Decades later, modern queuing systems are becoming…

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