Using Data to Create a Smarter Restaurant

Jessica Valenzuela conceptualized the GoGoGuest system while using the free wifi at cafes around Europe. What started as a wifi marketing solution has evolved into a more significant consumer connection. The company’s capabilities connect the consumer to the restaurant amenities and leverage their information back to the restaurant. Today, GoGoGuest services over 300 customers across the US. Valenzuela joins The Main Course to sit down with Barbara Castiglia on how technology is crucial to harnessing restaurant customer loyalty.

“We still call ourselves a start-up, with twelve people working remotely,” said Valenzuela. GoGoGuest is ideal for restaurants, including full-service, fast-casual, bars, and boutique breweries. It targets restaurants with an in-store presence, online sales, and ordering for pick and delivery.

Hospitality Technology Magazine recognized Valenzuela with the Rising Star honor for Top Women in Restaurant Technology Award winners, chosen by the magazine and members of its Research Advisory Board.

Based in San Francisco, CA, GoGoGuest provides hospitality brands with much-needed help to better understand the data they collect. Their suite of customer intelligence solutions uses AI- and data-driven insights to empower restaurants, coffee shops, and bars of all sizes to increase revenue through personalized cross-channel loyalty management, market basket analysis, and customer analytics.

Food Truck Operator reported that restaurants take back control of customer data after two years of third-party delivery systems. The report parallels hotels facing travel platforms a decade ago. Today, restaurants are demanding more control and transparency from third-party delivery systems.

Valenzuela says, “how we help businesses strengthen their relationships with their customers” is at the heart of GoGoGuest. From customers who are just getting their feet wet with data and online messaging to the tech-savvy restauranteurs. GoGoGuest is ready to push its capabilities further and solve problems beyond the customer journey. They ultimately make it more beneficial for the restaurant, increase profit, and enhance the customer experience.

More Stories Like This:

As Delivery Apps Spread, Innovating the Last Mile Remains an End Goal

Creating the Roadmap for the Digital Restaurant

Follow us on social media for the latest updates in B2B!

Latest

Rugged Edge Computing
Rugged Edge Computing for Tough Environments Follows Shift Away from the Cloud
March 31, 2023

At ISC West 2023, Premio showcases how Rugged Edge Computing can easily stand up to the toughest industrial workloads in the harshest environments without missing a beat. Many trends are shaping the modern security market with a strong focus on rugged hardware such as smart sensors. There is a shift away from the cloud […]

Read More
DTC brands
DTC Brands Struggle to Adapt With 2023 Consumers: Brand Trust and Flexibility is Necessary
March 31, 2023

Selling directly to the consumer buying your products can be incredibly profitable for a business, so why don’t all businesses sell directly to consumers? The simple answer is that there are many risks and challenges that come with running a direct-to-consumer (DTC) business, and the risks do not always pay off. The success […]

Read More
Voice AI
Voice AI: Changing the Sound of Restaurants and Transforming the Ordering Experience
March 31, 2023

Takeout and delivery are as much the fabric of restaurants today as a room full of diners. During the pandemic, many restaurants may not have made it out the other side without takeout and delivery services. Still, staffing shortages are a significant issue for most restaurants after the pandemic. Finding the balance between handling orders […]

Read More