Using Data to Create a Smarter Restaurant
Jessica Valenzuela conceptualized the GoGoGuest system while using the free wifi at cafes around Europe. What started as a wifi marketing solution has evolved into a more significant consumer connection. The company’s capabilities connect the consumer to the restaurant amenities and leverage their information back to the restaurant. Today, GoGoGuest services over 300 customers across…
This story was produced through MarketScale. See how Food & Beverage teams put it to work with Customer Stories & Case Studies.
Promoted content from The Main Course on MarketScale.
Free workspace
Turn your Food & Beverage expertise into content.
Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.
Jessica Valenzuela conceptualized the GoGoGuest system while using the free wifi at cafes around Europe. What started as a wifi marketing solution has evolved into a more significant consumer connection. The company’s capabilities connect the consumer to the restaurant amenities and leverage their information back to the restaurant. Today, GoGoGuest services over 300 customers across the US. Valenzuela joins The Main Course to sit down with Barbara Castiglia on how technology is crucial to harnessing restaurant customer loyalty.
“We still call ourselves a start-up, with twelve people working remotely,” said Valenzuela. GoGoGuest is ideal for restaurants, including full-service, fast-casual, bars, and boutique breweries. It targets restaurants with an in-store presence, online sales, and ordering for pick and delivery.
Hospitality Technology Magazine recognized Valenzuela with the Rising Star honor for Top Women in Restaurant Technology Award winners, chosen by the magazine and members of its Research Advisory Board.
Based in San Francisco, CA, GoGoGuest provides hospitality brands with much-needed help to better understand the data they collect. Their suite of customer intelligence solutions uses AI- and data-driven insights to empower restaurants, coffee shops, and bars of all sizes to increase revenue through personalized cross-channel loyalty management, market basket analysis, and customer analytics.
Food Truck Operator reported that restaurants take back control of customer data after two years of third-party delivery systems. The report parallels hotels facing travel platforms a decade ago. Today, restaurants are demanding more control and transparency from third-party delivery systems.
Valenzuela says, “how we help businesses strengthen their relationships with their customers” is at the heart of GoGoGuest. From customers who are just getting their feet wet with data and online messaging to the tech-savvy restauranteurs. GoGoGuest is ready to push its capabilities further and solve problems beyond the customer journey. They ultimately make it more beneficial for the restaurant, increase profit, and enhance the customer experience.
More Stories Like This:
As Delivery Apps Spread, Innovating the Last Mile Remains an End Goal
Creating the Roadmap for the Digital Restaurant
Part of this channel
The Main Course
Where restaurant and food industry insiders talk real business.
Your experts belong here
Every story in MarketScale Food & Beverage starts with a company putting its plant managers, quality leads, and R&D teams on the record. Buyers are already reading this topic. The only question is whose experts they find.
Processors and grocery buyers vet suppliers hard, and your operations people are the ones who can satisfy them.
