Articles by tag: Brand Building
In the recently released “2023 Brand Authenticity Report” by U.S.-based market research firm Breakthrough Research, the study surveyed over 5,000 respondents and evaluated more than 100 national brands, highlighting the significance of authenticity in branding to drive positive first impressions and foster enduring connections. Why is authenticity in branding so integral? Dan Braker, founder […]
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Podcast Network
Retail Refined: Why Your Brand Should Live Stream
With ShopShops, viewers can watch hosts, from experienced salespeople to fashion or beauty influencers, via a QVC-style live stream as they display clothes and accessories for up to several hours. In this episode of Retail Refined, Melissa learns how ShopShops is democratizing access to both brands and influencers and allowing them to bring offline […]
Building Management
A How-To on Protecting Innovative Ideas
Protecting new ideas, processes, and products is as important as developing them in the first place. On this episode of MarketScale’s Building Management podcast, Seckin Ozol, vice president of engineering research and development for Transhield, sat down with host Sean Heath to discuss their approach to protecting ideas and developing responsible products. Any company […]
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Shaping the Future of Warehouses: Key Takeaways from MODEX 2024
As the logistics and material handling sectors pivot towards recovery and innovation, MODEX 2024 emerges as the crucible of transformation. With an attendance spike reminiscent of pre-pandemic vigor—up by 30%—the event has become the epicenter of technological showcases, signaling a new chapter for industry efficiencies. The stakes? A competitive edge in an industry where, […]
Icom Hits Orlando for the International Wireless Communications Expo (IWCE 2024)
Icom America’s Jon Paul Beauchamp was in Orlando, Florida for IWCE 24, the International Wireless Communications Expo. Beauchamp sent greetings from Icom’s Booth, #805. Catch all of the highlights at Icom America.
Game-Changing Security Communication Solutions On Display at IWCE
One of the spotlights at this year’s IWCE event in Orlando, Florida were the security communication solutions which make a significant different in sensitive environments like public schools. How can dealers successfully navigate partnerships with agencies to enhance their security measures? Jon Paul Beauchamp of Icom America caught up with Paul Toth, the Owner […]
Amend & Progress: Exploring Four Perspectives in 2024 and Beyond
In a dynamic exchange on the Amend & Progress podcast by Vodori, Annalise Ludtke explores four perspectives in 2024 that will help bring effective content to the market now and beyond. With the participation of Vodori’s CEO and Co-Founder, Scott Rovegno, the conversation unveils insights on macro-level topics crucial to the organization’s strategic direction. […]