Articles by tag: Brand Building
In the recently released “2023 Brand Authenticity Report” by U.S.-based market research firm Breakthrough Research, the study surveyed over 5,000 respondents and evaluated more than 100 national brands, highlighting the significance of authenticity in branding to drive positive first impressions and foster enduring connections. Why is authenticity in branding so integral? Dan Braker, founder…
Latest
Podcast Network
Retail Refined: Why Your Brand Should Live Stream
With ShopShops, viewers can watch hosts, from experienced salespeople to fashion or beauty influencers, via a QVC-style live stream as they display clothes and accessories for up to several hours. In this episode of Retail Refined, Melissa learns how ShopShops is democratizing access to both brands and influencers and allowing them to bring offline…
Building Management
A How-To on Protecting Innovative Ideas
Protecting new ideas, processes, and products is as important as developing them in the first place. On this episode of MarketScale’s Building Management podcast, Seckin Ozol, vice president of engineering research and development for Transhield, sat down with host Sean Heath to discuss their approach to protecting ideas and developing responsible products. Any company…