Reaching and Engaging The Broadcast End User Community
Hosted by Ben Thomas, Pro AV Today welcomed Chris Black from Vizrt for a discussion that delved into various facets of the broadcast and Pro AV industry. They explored the influence of end users, the introduction of new technologies, and specifically the evolution of the buying and partner channel.
Here are a few topics that they covered:
End Users as Key Influencers
With an increasing influence on technology purchasing, end users are changing the dynamics of the industry. Their ability to understand, select, and use the gear has made them prominent players in decision-making, driving the industry in creative and unexpected directions.
Impact of Flexible Technologies Like NDI
NDI, a software-defined tool that’s free and easy to use, stands as an example of how technologies have become accessible and relevant to more people. This innovation fosters creativity and empowers individuals to explore their broadcasting capabilities.
Evolution of the Buying and Partner Channel
- Traditional Structure:
Traditionally, purchasing in the Pro AV industry followed a path from the manufacturer to the dealer, integrator, installer, and eventually to the end user.
- Shift in Buying Behavior:
Now, end users, who are more educated than ever, have begun to bypass traditional channels. This shift was discussed at length in the conversation, highlighting the way end users now buy directly from platforms like B&H and Amazon.
- Partner Channel Transformation:
Manufacturers, such as Vizrt, are approaching this change from various angles. As the conversation pointed out, large companies are recognizing the need to engage directly with channel partners and users, adapting their strategies to the new landscape.
—
The influence of end users, the role of accessible technologies like NDI, and the evolution of the buying and partner channel are reshaping the way the industry operates.
These changes challenge traditional methods but also present new opportunities for creativity and collaboration. By embracing this evolution, professionals in the field can find innovative ways to grow and thrive.
Latest
Mastering AV Sales Strategies: A Diverse Market Requires Understanding Individual Needs
Mastering AV sales strategies in a global professional audio-visual (Pro AV) market, poised to reach $79.2 billion by 2028, requires much attention to detail. The surge in demand from corporate, government, and institutional sectors, driven by the need for enhanced productivity and efficient working environments, gives AV sales pros a lot of opportunity. In […]
Cybersecurity in Healthcare: Addressing the Growing Threat
To keep up with the growing threats, cybersecurity in healthcare is a high-level priority. The recent ransomware attack on Ardent Health underscores a stark reality for the healthcare industry: cyber threats are a significant and ongoing challenge. Mike Saylor, the CEO of Blackswan Cybersecurity, LLC, sheds light on the complexities of cybersecurity in healthcare. […]
Effective Debt Management Holds the Keys to Small Business Cash Flow and Growth
Effective debt management through a robust accounts receivable system is essential for small business cash flow and growth, necessitating automated payment schedules and strategic policy adjustments. Collaborating with a collection agency as a strategic partner can enhance revenue recovery while preserving positive customer relationships. How critical is effective debt management for the financial health […]
