Facial recognition technology could be the most innovative way to market to potential customers. Omron Electronic Components Europe in collaboration with ANQ has developed facial recognition technology that can recognize different people change the type of advertising that is displayed on digital signage based in their preferences.

Lee Gibson, managing director at ANQ, “As digital signage is maturing and developing so is the greater need for strategic application. Our dynamic digital signage offering gives customers more tailored content and through video analytics, retailers can build a better picture of what’s working in-store.”

This innovative technology is changing the face of advertise to today’s consumers.