The same conversation is being had across so many industries today: how can emerging technology, or old technology that’s getting a 5G boost, be used intentionally? Live streaming is no stranger to this conversation; increased ease of access, competitive pricing and more efficient connectivity is making the technology an intriguing investment for Pro AV providers and customers. However, optimizing live streaming is the most crucial selling point of the tech.

Today we’re joined by John Dudley, Founder & President of DC Webcasting by Dudley Digital Works, who has dedicated his time to teaching both providers and clients the ins and outs of live streaming, the pitfalls of poor pre-production, and the impact the tech can have for pushing out and leaving a legacy for important messages.

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