Listen: Pre-Production Proactivity in Pro AV with Phillip Cordell of M3 Technology Group

 

There is a saying that goes, “sometimes it is easier to ask forgiveness than to ask permission.” In the Pro AV world, it is MUCH easier to consider integration during the actual planning stage than to treat it as an “add-on”. On today’s podcast, our host spoke with Phillip Cordell, the VP of Technical Development for M3 Technology Group.

They discussed the possibilities of a “cable-free” industry, the move towards including the AV team in the planning process during the construction phase, and how disappointing it is to watch a six-figure installation turn into a clock.

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