Listen: Pre-Production Proactivity in Pro AV with Phillip Cordell of M3 Technology Group

 

There is a saying that goes, “sometimes it is easier to ask forgiveness than to ask permission.” In the Pro AV world, it is MUCH easier to consider integration during the actual planning stage than to treat it as an “add-on”. On today’s podcast, our host spoke with Phillip Cordell, the VP of Technical Development for M3 Technology Group.

They discussed the possibilities of a “cable-free” industry, the move towards including the AV team in the planning process during the construction phase, and how disappointing it is to watch a six-figure installation turn into a clock.

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – twitter.com/ProAVMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

revenue growth strategy
Aligning People, Process, and Innovation Creates a Revenue Growth Strategy Built for Long-Term Impact—Not Just Quick Wins in High Trust Industries
June 20, 2025

Law enforcement agencies are under growing pressure to investigate faster, operate smarter, and serve increasingly complex communities. Yet many still rely on legacy systems that slow progress. Private sector partners are stepping in, offering tools that bridge this divide using a focused revenue growth strategy that balances speed, trust, and long-term impact. A recent…

Read More
human-centered
How Human-Centered Design Led to a Startup Accelerator for Education: A Conversation with Transcend Network’s Co-founder Michael Narea
June 20, 2025

The convergence of human-centered design and education innovation is reshaping how edtech ventures emerge and scale. As AI enables hyper-efficiency and bootstrapped entrepreneurship becomes more viable, the real differentiator is empathy—founders who listen deeply to users before building solutions. A McKinsey study of 300 public companies found that design-led organizations significantly outperformed their peers, with…

Read More
care navigation
AI-Powered Care Navigation Reduces Healthcare Spend and Improves Patient Access
June 20, 2025

The U.S. healthcare system is strained by rising costs, uneven quality, and fragmented care navigation. Employers are bearing the brunt, spending more without always securing better care for their teams. According to the RAND Corporation, one effective strategy is to “change their network and benefit designs to encourage patients to use lower‑priced, higher‑value providers…

Read More
edge computing
Building the Wireless Future: Low-Power IoT, Edge Computing, and the End of the Gs
June 19, 2025

As the global race to 6G heats up, telecom providers, governments, and tech companies are investing billions to advance the next generation of hyperconnected infrastructure. European operators urge regulators to release more spectrum to stay competitive, while U.S. programs like the USDA’s ReConnect have funneled over $1 billion into rural fiber backhaul. Meanwhile, companies like…

Read More