Living Live: Delivering a More Powerful Production Switcher
In a live broadcast, the on-camera talent, graphics and more are front-and-center and top-of-mind. However, there’s a critical element helping tie everything together. Without innovative and efficient production switchers, productions can lag behind their full potential and engagement.
To stay ahead of the curve and provide switchers that meet and exceed customers’ needs, Spratling said Ross Video spends a lot of time talking to those on the frontline of live production to get a better idea of where current options may come up short.
“It’s a bit of a challenge, because everybody’s needs are a bit different,” he said. “Obviously, there are different verticals in live production. But the synergies between them all are very much the same. By listening and learning, then imparting that information back into the design team, that’s really the key.”
Traditionally, Spratling said, production switchers were mainly exclusive to large-scale, fixed-location productions. However, the evolution and innovation in live production and small, mobile production companies has driven a shift away from a “one-size-fits-all” switcher.
Spratling also said that scalable and future-ready switchers are a key factor in driving a successful purchase for any size live production company – if the switcher can’t keep up with the pace of innovation, it’s not worth the investment.
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