The digital era has opened a new frontier for creatives all over the world. Particularly in the music industry, a record deal is no longer a requirement for artists to be heard by a wide audience.
Collyer Spreen, an audio consultant at Cutting Edge, has experienced the digital shift firsthand.
“If you have talent, it’s going to come out,” Spreen said.
He noted that record labels often turn to platforms like YouTube to find talent today, but there is still an important element of the business that cannot be replicated online. That is why Spreen still holds industry events like trade shows in high regard.
“At the end of the day it’s all about people. It’s personal relationships with your clients, with your friends,” he explained.
The way music is produced, recorded and discovered is now directly tied to digital technology, but balancing personal relationships is still critical to the advancement of the industry.