Mastering AV Sales Strategies: A Diverse Market Requires Understanding Individual Needs

 

Mastering AV sales strategies in a global professional audio-visual (Pro AV) market, poised to reach $79.2 billion by 2028, requires much attention to detail. The surge in demand from corporate, government, and institutional sectors, driven by the need for enhanced productivity and efficient working environments, gives AV sales pros a lot of opportunity.

In response to this growing market, Exertis Almo, a leading North American professional AV distributor, uses its expertise and robust infrastructure to position itself uniquely to meet this expanding industry’s diverse needs.

Still, along with these opportunities comes a critical need for a healthy dose of strategy development. How does the diversity of applications and customer needs shape the approach to product selection and project management in the professional audio-visual industry?

John Fuqua, an Audio Business Development Manager with Exertis Almo with an extensive 30-year background in AV, offers some timely sales strategies for AV professionals, emphasizing the importance of understanding the unique requirements of each project and customer, ensuring the most effective application of products and designs. “It is key that we spend a lot of time with our internal sales team, training them, making sure they understand what products fit in applications, and with our customers… to be sure that we end up with exactly what they need,” Fuqua says.

 Article by James Kent

Follow us on social media for the latest updates in B2B!

Image

Latest

data center infrastructure
AI Is Forcing a Rethink of Data Center Infrastructure at Every Level
December 29, 2025

The data center industry is being redefined by AI’s demand for faster, denser, and more scalable infrastructure. According to McKinsey, average rack power densities have more than doubled in just two years. It went from approximately 8 kW to 17 kW, and is expected to hit 30 kW by 2027. Global data center power demand is projected…

Read More
Emergency department
How Predictive AI Is Helping Hospitals Anticipate Admissions and Optimize Emergency Department Throughput
December 24, 2025

Emergency departments across the U.S. are under unprecedented strain, with overcrowding, staffing shortages, and inpatient bed constraints converging into a throughput crisis. The American Hospital Association reports that hospital capacity and workforce growth have lagged, intensifying delays from arrival to disposition. At the same time, advances in artificial intelligence are moving from experimental to operational—raising…

Read More
Mission
Why Is the Mission of Benchmark So Important
December 23, 2025

As pharmaceutical innovation accelerates, the margin for error narrows, making quality assurance not just a regulatory necessity but a public good. Benchmark’s mission sits at the intersection of progress and protection—helping manufacturers stay aligned with FDA standards so life-saving therapies reach patients faster and safer. By keeping cleanrooms compliant and companies out of trouble, Benchmark…

Read More
Benchmark
What Is It Like for You to Be Part of the Benchmark Products Teams Now
December 23, 2025

Being part of the Benchmark Products team today means working at the intersection of precision manufacturing and deeply human collaboration, especially in the high-stakes world of cleanroom and sterility assurance solutions. As the organization grows, employees describe a culture that still feels familial—one where clear communication, personal accountability, and genuine care for customers drive…

Read More