NanoSessions: Disruptive Technology is Being Used to Reduce Interruptions

 

A common refrain heard in the Pro AV space is the admiration for all of the newest technological advances. On this episode of NanoLumens’ NanoSessions, Joel Krieger, Chief Creative Officer for Second Story, sat down with host Sean Heath and they discussed how the newest disruptive technologies are being used in more subtle ways.

Generally speaking, digital displays have followed a path similar to that of the internet, according to Krieger.

“In the beginning, the internet was pretty interesting and it was like the Wild West. Eventually, it got commercialized and advertising began to really take over,” he said.

The digital display industry initially fell into the same pattern of prioritizing the advertising disruption, however, Krieger feels that is changing rapidly.

“We once again have a moment to kind of think about how we treat the ‘built environment’ and how we activate these canvases in a way that’s in service of the people and the business,” he explained.

The recent unveiling of a massive lobby installation, titled “Unify”, reinforces Krieger’s feeling that the next evolution of display technology application will be markedly different that the current digital modality.

“With Unify, we’re not trying to communicate a message; we’re trying to create a feeling for a space,” said Krieger. “There are other ways to calculate value or return on investment from a media piece and it’s not always ‘how many impressions of your advertising message can you get across?’.”

Redefining the purpose of the display is a way of acknowledging the impact of the message displayed on it, as well, according to Krieger.

“What’s the value of how your employees feel in your building? How do you put a value on that,” he asked.

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.

Follow us on social media for the latest updates in B2B!

Twitter – @ProAVMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

DXpedition
Icom Powers 3Y0K : Ham Radio’s Most Ambitious DXpedition to Remote Bouvet Island Part 1
July 11, 2025

Bouvet Island sits at the edge of the world. It is frozen, uninhabited, and almost impossible to access. Fewer people have set foot there than in space. That level of remoteness is exactly what makes it so valuable to amateur radio operators. The island ranks tenth on ClubLog’s list of Most Wanted DXCC entities,…

Read More
entrepreneurial success
The Hidden Key to Entrepreneurial Success: Build Momentum Through Personal Branding and Authentic Networking
July 10, 2025

What if the biggest pivot of your career started with a conversation?  In this episode of Professional Quotient, host Jason Winningham welcomes Fanny Dunagan, CEO and Content Strategist of PathLynks, LLC. Fanny shares her journey from high-pressure consulting in Singapore to founding her own media and branding company — and why learning to network…

Read More
Q2 2025
RM Q2 2025 Wrap Up
July 9, 2025

Rogue Marketing continues to lead with intention in a space often driven by noise. Q2 2025 reflected a strategic focus on substance, where each initiative supported long-term brand growth. The team transformed internal recognition efforts into enduring brand assets and refined event strategies through immersive, results-driven experiences. Website launches during the quarter balanced visual…

Read More
amateur radios
Hamvention Spotlight: Emergency Preparedness Led PrepHam Paul to Amateur Radios and a Rising Voice in the Field
July 9, 2025

PrepHam Paul (K5VLP) celebrated his first visit to Dayton Hamvention by marking a major channel milestone. He hosted a giveaway of the  IC-2370B mobile radio from Icom to thank viewers for helping him reach 10,000 subscribers. His passion for emergency preparedness, rooted in his experience as an Eagle Scout and later studies in emergency management,…

Read More