MarketScale recently attended InfoComm 2018 and was lucky enough to catch up with Michael Baez from Triple Play. As Regional Sales Manager, Baez offered insight into the company’s appreciation of the event as well as some key methods Triple Play uses to stay relevant and ahead of the game.

Baez and his team keep coming back to InfoComm because it offers them a chance to showcase their latest technology and the progression of their products. As a software company, Triple Play offers four core products: IPTV, video on-demand, digital signage, and streaming to tablets and mobile devices. A key differentiator for Triple Play is that it hosts all four products on a single platform from a single server.

For Triple Play, it is all about the customer, according to Baez. He explained how its innovation is tied to customer needs. Instead of sitting in a room searching for ideas, the team is in communication with customers and listening to their needs; this information becomes the springboard for product development. With this commitment to clients, word of mouth is a major catalyst for market growth, so they take these relationships seriously. In fact, one of their greatest acquisitions, a contract in 2016 with the Miami Marlins, was the result of a recommendation from a happy customer.

This new partnership is also evidence of the importance of gaining and maintaining trust. The Marlins came in with a lot of faith in the company, and maintained that feeling by treating the customer well.

While sports venues are a large part of its customer base, Triple Play’s verticals focus on a wide range of industries, from corporate to hospitality to health care and military deployments. Baez pointed out that the company’s solutions are nimble enough to stream to any device, keeping them in demand in a diversity of business and entertainment fields.

In closing, Baez stated that Triple Play will keep coming back to InfoComm because they love the fun social aspect but also appreciate the opportunity to meet new clients. He wants his potential customers to know that they can expect a high level of support from his team, and that the pros at Triple Play will take good care of them. He added that their clients “can feel comfortable with their quality software and confident about their decision to move forward with Triple Play.”