Recruiting Into The AV World


In a recent study, nearly half of NSCA members claim that AV recruiting is indeed the biggest issue they face today. Ironically, half of the NSCA’s total membership group said they had never heard of the Ignite Program, which is designed in recruiting more and more new talent into AV.

Now that it’s been two years since its launch, Ignite even had one committee member states that the AV industry “sucks at marketing ourselves”, which left many listening stunned. Recently, that same Board of Directors approved an initiative geared towards generating interest and participation within the industry amongst the young generation.

However, Executive Director Chuck Wilson stated to Commercial Integrator that, “This puts a real deliverable into the hands of our members. What we’re doing is finally taking action.” So even though things seem to be going the right way, it looks to be that integrators will need to step it up when it comes towards investing in the future.

Follow us on social media for the latest updates in B2B!


Adapting the SLR Magic of Anamorphic Filmmaking to the Panasonic Lumix Ecosystem Creates Endless Filmmaking Possibilities
March 24, 2023

The Panasonic Lumix System revolutionized independent filmmaking through the convergence of a handheld DSLR style body, larger than video camera sensors for a narrow depth of field, and the versatility and utility of interchangeable lenses.  By being mirrorless and with the use of adapters, a broad gamut of vintage and modern lenses became available for […]

Read More
gap between the real world and the metaverse
AV is Bridging the Gap Between the Real World and the Metaverse at Industry Conferences
March 24, 2023

How is AV helping bridge the gap between the real world and the metaverse? Some of the best examples can be seen in the midst of large-scale trade shows and industry events. For example, ETHDenver, an annual blockchain conference held in Denver, Colorado, hosts more than 20,000 technologists every year to innovate and develop […]

Read More
Why Authentic Content Should Be at the Forefront of Your Company’s Marketing Strategy
March 24, 2023

Media today is the most powerful it’s ever been, and with the introduction of new channels to consume it daily, the consumer can become easily overwhelmed with a plethora of choices. How does your channel stand out? Authentic media might be the clickbait. With the likes of TikTok, YouTube, and streaming services like Spotify, […]

Read More