Remy Martin Is Using Augmented Reality to Engage Customers, Is 2018 The Year Businesses Capitalize on AR?

It was not long ago that movies featuring interactive virtual tools were considered futuristic. In 2015, the Pokemon Go phenomenon brought augmented reality (AR) into the public sphere. The virtual game allowed everyday smartphone users to experience a digital world tied to the physical world around them. Ever since the AR game boomed, businesses around the globe have been seeking to implement AR strategies.

How Businesses Are Using AR Strategically

The two main strategies effective businesses employ for AR are to modernize an experience or to solve a problem. Remy Martin, for example, has teamed up with an artist to allow consumers to experience art in real lift through AR. Audi implemented an AR car manual to make managing repairs more convenient. Other businesses allow consumers to visualize products in their homes, much like a showroom. Practical strategies like these are not only game-changing for business strategies but are also likely to shape the way consumers shop and learn in the future.

The Viability of AR Technology for Businesses

When AR first became familiar to the public in 2015, the technology wasn’t developed enough for many businesses to utilize except as a basic gimmick. According to Business News Daily, 2018 is the year that this technology is finally viable as a more practical tool. Marketing agencies offering mobile experiences now consider AR a normal part of their packages. As a result, more businesses are experimenting with the technology.

Understanding the Evolution of AR from Novelty to Smart Solution

For the past several years, businesses have used AR as a novelty marketing strategy. Consumers would stay in a store longer if a business’s “AR easter eggs” were popular for a time. Now that AR has become more familiar to the public, consumers aren’t impressed when businesses use the technology for gimmicky, simplistic purposes. For AR to offer a return on investment today, it has to exist for practical purposes.

Follow us on social media for the latest updates in B2B!

Image

Latest

air quality
Superior Air Quality and HVAC Systems are Crucial for Senior Care
May 29, 2024

The demographic shift towards an aging population, projected to reach 27 million Americans in nursing and assisted living facilities by 2050, raises significant concerns about indoor air quality in these environments. With respiratory health already being a critical issue among seniors, the stakes are high for ensuring that HVAC systems are up to par….

Read More
Trades industry
The Future of Data Centers: Cooling, Power, and ESG with Saqib Ashraf
May 28, 2024

In a rapidly evolving data center industry, cooling technologies are finally taking center stage, driven by the rise of AI and other high-density computing needs. In the latest episode of Straight Outta Crumpton, Saqib Ashraf, Director of Solutions Architecture at CPG, shares insights on the future of data centers as well as the challenges…

Read More
With Walmart Health Shuttering Its Doors, Retail Healthcare Has to Rethink Its Role & Strategy in Primary Care
May 28, 2024

Retail healthcare is an uncertain slice of the U.S. healthcare industry, being defined by both recent strategic retreats and bold expansions which have sparked crucial discussions about the future of primary care services within the retail sector. The most recent news that shocked the industry was the shuttering of Walmart Health, Walmart’s 51 health…

Read More
Edge Computing Smart Cities Experts Talk
Edge Computing is the Foundation for Scaled Smart Cities. How Can the Industry Accelerate Adoption?
May 28, 2024

As cities globally accelerate their transformation into “smart cities,” the integration of a capable computing ecosystem to complement smart city initiatives has become an important part of smart city success. How critical will edge computing be in that ecosystem, and in the facilitation of today’s and tomorrow’s smart city projects, especially with where smart…

Read More