San Jose Turns to Digital Billboards: Business Casual

 

San Jose, Calif. wasn’t happy with the state of the billboards around the city. Many of them were in poor condition, detracting from the overall appearance and aesthetic of the downtown area.

What was their solution? The city decided to begin installing electronic billboards and digital signage throughout downtown. The signs should be installed and ready to go by next year. City officials are optimistic that this will be a positive change for the city.

“We are in the heart of Silicon Valley, you would expect us to have the most up-to-date billboards,” San Jose Councilmember Raul Peralez told Fox 2 KTVU. Hear what Daniel Litwin and Tyler Kern think about this potential development on Business Casual.

Tune in to Business Casual, MarketScale’s live radio broadcast, every Friday at 8 a.m. CST.

Follow us on social media for the latest updates in B2B!

Image

Latest

Rothman Index
The Origin Story of the Rothman Index – Episode 5
January 8, 2026

Hospitals collect enormous amounts of clinical data, yet preventable patient decline remains a persistent challenge. Over the past two decades, hospitals have invested heavily in early warning scores and rapid response infrastructure, but translating data into timely, meaningful action has proven difficult. As clinicians contend with alert fatigue and increasing documentation burden, a more…

Read More
Rothman Index
My Mother and the Story of the Genesis of the Rothman Index – Episode 4
January 8, 2026

Healthcare generates enormous volumes of clinical data, yet making sense of that information in real time remains a challenge. Subtle changes in vitals, labs, and nursing assessments often precede serious events, but when that information is fragmented across the medical record, emerging risk can go unnoticed. The central challenge facing hospitals today is not…

Read More
home
Delivering Moments That Matter: The Art of Joy, Memory, and Meaning at Anthropologie Home
January 8, 2026

These days, ‘home’ means more than just four walls. It’s where people reset, gather, and express who they are—raising the bar for what they expect from the brands that help shape those spaces. Consumers are no longer just buying décor—they’re investing in meaning, memory, and moments that last. Research continues to show that people…

Read More
Texas energy
Small Margins, Big Risks: How Fraud Hurts Texas Energy Retailers
January 6, 2026

Fraud has quietly become one of the most existential threats in Texas’s deregulated retail electricity market—because the business runs on razor-thin margins and delayed payment. Under the non-POR system overseen by the Electric Reliability Council of Texas (ERCOT), retail energy providers assume the full risk of nonpayment. With profit margins often measured in just a…

Read More