San Jose Turns to Digital Billboards: Business Casual

 

San Jose, Calif. wasn’t happy with the state of the billboards around the city. Many of them were in poor condition, detracting from the overall appearance and aesthetic of the downtown area.

What was their solution? The city decided to begin installing electronic billboards and digital signage throughout downtown. The signs should be installed and ready to go by next year. City officials are optimistic that this will be a positive change for the city.

“We are in the heart of Silicon Valley, you would expect us to have the most up-to-date billboards,” San Jose Councilmember Raul Peralez told Fox 2 KTVU. Hear what Daniel Litwin and Tyler Kern think about this potential development on Business Casual.

Tune in to Business Casual, MarketScale’s live radio broadcast, every Friday at 8 a.m. CST.

Follow us on social media for the latest updates in B2B!

Image

Latest

medicine
The Art of Recovery: Where Music and Medicine Meet in Patient Care
May 14, 2026

Healthcare today can feel overwhelming—not just for patients, but for the teams caring for them. After a major illness or injury, recovery isn’t handled by one doctor alone; it often involves a whole network of specialists, from physical therapists to nurses to social workers, all trying to help someone regain their independence and quality…

Read More
infant health
From Monitoring to Knowing: How Owlet Is Redefining Infant Health at Retail
May 14, 2026

Baby monitors have long promised parents the ability to see and hear their child from another room. But as connected health devices become more normalized in everyday life, from smartwatches to sleep trackers, parents are beginning to expect more than visibility. They want insight. For Owlet, that shift matters because its wearable monitors track…

Read More
SPD
Unlocking CensisAI²: The Metrics That Matter for Smarter SPD Decisions
May 13, 2026

Sterile processing departments are swimming in data, from workflow automation and supply data to patient outcome and quality metrics. But the real challenge is not collecting more information; it is knowing which metrics actually improve SPD performance, technician education, OR readiness and patient safety. For Censis, a leader in surgical asset management, the focus…

Read More
User-generated content
The New Rules of Discoverability: How User-Generated Content Is Reshaping Search, Trust, and Brand Visibility
May 12, 2026

User-generated content (UGC) is moving from marketing side dish to main course as large language models change how people discover brands, products, creators, and ideas. Customer reviews, forum posts, videos, and community conversations increasingly carry more influence than polished brand copy because they feel more specific, lived-in, and trustworthy. As AI systems learn from…

Read More