Articles by tag: billboards
San Jose, Calif. wasn’t happy with the state of the billboards around the city. Many of them were in poor condition, detracting from the overall appearance and aesthetic of the downtown area. What was their solution? The city decided to begin installing electronic billboards and digital signage throughout downtown. The signs should be installed and […]
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Personalization in OOH Marketing: Engaging Audiences in a Saturated World
Advertising is everywhere- to the point where many of us just ignore it. It’s not meaningful. There’s too much noise. So, marketers now have to be more creative with how they engage consumers. In a saturated world, personalization is critical. Talking about this concept concerning out of home (OOH) advertising is Cole Cummings, Marketing […]