Sony Unveils Their First Projection Mapping Project
VR projection mapping technology has been used in a music video for the first time, at a Sony-sponsored event at the SXSW interactive media, film and music show. The technology was used in the debut showing of musician Khalid’s “Young, Dumb and Broke” VR music video at the Lost In Music Sony promotion, according to a report in US publication Adweek.
The VR projection mapping technique enhances VR with 360-degree “stereoscopic” images, making it possible to display images on objects within the experience. In this case, Khalid’s original video, “Young, Dumb and Broke,” is being projected onto surfaces such as the ocean and planets.
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