Spence Diamonds and Reflect Create Brilliance

Spence Diamonds, a leading retailer of diamond jewelry, recently expanded their operations, opening three new concept stores. This is on the heels of the extraordinary success Spence and Reflect enjoyed with their initial store openings in the U.S., including a 2017 DIGI Award for Best Digital Signage in Retail. The new stores are awesome, an evolution based on the successes of Spence’s original entry into the U.S. market. With a new brand image, amazing digital displays, and evocative content, Spence continues to surpass shopper expectations in the jewelry category.

Reflect worked closely with Spence’s CMO, Veeral Rathod, to create a captivating, digitally enhanced customer experience within these three new stores. Rathod and Reflect mapped out a digital approach that combined the best of what made the pilot stores such a success with a focus on the new branding.  The team employed consistent branding and messaging across all online and in-store channels, and incorporated bold new colors and edgier model photography to both intrigue and draw in shoppers.

Providing a one-of-a-kind diamond-buying experience, each of the new locations were outfitted with updated, cutting-edge hardware including vibrant displays that line entire walls. The strategy was to use digital as way to build connections with shoppers throughout each step of their journey – bridal walls, concierge stations, and consulting rooms. Further, Reflect collaborated with Spence’s creative agency, GoDo Discovery Co., to create content for the screens that relay Spence’s brand story. The result is an edgier attitude that attracts modern audiences to these spaces, and seamlessly corresponds with Spence’s new digital presence.

“Throughout this brand evolution, I looked for ways to help customers easily grasp our brand story and points of differentiation. Digital signage was always a critical part of the new store design because it’s proven to be effective at building connections with our shoppers. Reflect has been a fantastic partner throughout this journey. From strategy and content to the digital signage technology, they were critical in helping me and the team optimize the in-store experience,” added Veeral Rathod.

At the Digital Signage Expo next week, Mason Page, EVP of Strategy at Reflect, and Veeral, CMO at Spence Diamonds, will be keynote speakers. They’ll educate the digital signage industry on their technological evolution, the strategy behind the rebranding, and the operational benefits of their signage network. CLICK HERE for more information on their session, ‘Creating a Radiant Shopping Experience’. Reflect will be exhibiting at DSE March 27-28 in Booth #1612.

About Reflect

Reflect is a leading provider of award-winning place-based digital media programs including enterprise-level digital signage, large-scale LEDs, video walls, interactive applications, wayfinding, and more. Reflect was founded in 2001 in Dallas, and has since developed some of the largest place-based digital media networks in North America. Reflect supplies everything brands need, including creative agency services, robust content management and ad trafficking systems, and media sales, all backed by the market-leading ReflectView™ software platform. Visit Reflect at reflectsystems.com, follow us on Twitter at @reflectsystems or find us on FacebookInstagram or LinkedIn.

About Spence Diamonds

Founded in Vancouver B.C., Spence Diamonds has been in the diamond business for 40 years, giving hundreds of thousands of couples the confidence to find the diamond ring that represents their unique partnership. Featuring stores with up to 2,500 engagement ring designs in open display cases for customers to easily try on, the Spence model is built on transparency, choice and customization. Spence’s Gemological Institute of America (GIA)-trained Diamond Consultants offer an industry-leading and unbiased, immersive education about cut, color, clarity, size, setting, and style. Spence is the only diamond retailer to showcase Artisan Created Diamonds™, side by side with earth-mined diamonds, and under a microscope, to offer the most extensive choice and best value. Each Spence ring is custom-made and hand-crafted which means no one else has ever tried it on. Spence has locations throughout Canada in Vancouver, Langley, Calgary, Edmonton, Scarborough, Mississauga, Ottawa and Vaughan as well as locations in the U.S. in Austin, Dallas, Plano, Scottsdale and San Jose.

Follow us on social media for the latest updates in B2B!

Image

Latest

biofuel feedstock
Motor Fuels Tax Minute, Episode 43: Biofuel Feedstock
April 16, 2024

In this week’s episode of Motor Fuels Tax Minute, our hosts discuss non-tax specific permits for biofuel feedstocks.   For information or assistance, contact us. We are here to help. ©2024 Detailed Description of Weaver’s Motor Fuels Tax Minute, Episode 43 00:00:00 Emilda: Welcome to Weaver’s Motor Fuels Tax Minute, the vlog where we talk all […]

Read More
An Aging U.S. Workforce Could Be A Fruitful Operational Shift for Businesses
April 15, 2024

In a workforce landscape being shaped by inflation, supply chain evolution, geopolitical tide shifts, and rising next-gen technology, businesses are increasingly recognizing the value of integrating older, experienced workers into their labor strategies. The allure lies not only in the seasoned skills these workers bring but also in their financial independence, which often allows […]

Read More
telecom project success in healthcare
Telecom Project Success in Healthcare Usually Comes Down to Working with the Right Decision Maker
April 15, 2024

In the rapidly evolving landscape of healthcare technology, telecommunications plays a crucial role. As healthcare providers increasingly rely on digital solutions—from telemedicine to electronic health records—telecom companies are finding new opportunities and challenges in this sector. Successfully implementing telecom projects in healthcare requires a nuanced understanding of the industry’s legacy communications infrastructure, unique demands […]

Read More
visitor management systems
Enhance Security with Faster Adoption of Digital Visitor Management Systems
April 15, 2024

As workplaces evolve into hybrid environments, the urgency to replace traditional paper logbooks with advanced digital visitor management systems has become a critical focus for organizations aiming to bolster security. The reliance on outdated methods poses significant security risks, a concern highlighted by increasing incidents of unauthorized access and data breaches globally. This pressing […]

Read More