Great Live Event Technology Doesn’t Need a Big Budget, Just Big Ideas
When done right, live technology at live events can make a jaw-dropping impact on an audience. But first, it’s got to work. On this episode of the Pro AV Podcast, host Tyler Kern sat down with two experts in the industry — Shana Devine, director of sales at Elite Multimedia, and David Venus, CMO of PixelFlex — to discuss strategies and best practices for live technology at events.
“Our industry has really exploded in the past decade,” Venus said. “Even seeing the technology advance from 2008 to today is just night and day. It’s intriguing to see how our industry has made advances with phenomenal technology manufacturers.”
Putting that technology on display means wowing more than the live crowd.
“With social media, everyone is putting everything out in that cyberspace area,” Devine said. “There’s one-upmanship. Every event needs to have that memorable effect. It needs to be bigger, better, and brighter.”
Devine argued, though, that bigger doesn’t necessarily mean it needs to have a huge supporting budget. A really good idea or good theme is the only prerequisite.
Venus agreed. “A great production partner for a trade show can really make honestly anything happen,” he said.
For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.
Follow us on social media for the latest updates in B2B!
Twitter – @ProAVMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale
Latest
Rugged Edge Computing for Tough Environments Follows Shift Away from the Cloud
At ISC West 2023, Premio showcases how Rugged Edge Computing can easily stand up to the toughest industrial workloads in the harshest environments without missing a beat. Many trends are shaping the modern security market with a strong focus on rugged hardware such as smart sensors. There is a shift away from the cloud […]
DTC Brands Struggle to Adapt With 2023 Consumers: Brand Trust and Flexibility is Necessary
Selling directly to the consumer buying your products can be incredibly profitable for a business, so why don’t all businesses sell directly to consumers? The simple answer is that there are many risks and challenges that come with running a direct-to-consumer (DTC) business, and the risks do not always pay off. The success […]
Voice AI: Changing the Sound of Restaurants and Transforming the Ordering Experience
Takeout and delivery are as much the fabric of restaurants today as a room full of diners. During the pandemic, many restaurants may not have made it out the other side without takeout and delivery services. Still, staffing shortages are a significant issue for most restaurants after the pandemic. Finding the balance between handling orders […]
