Great Live Event Technology Doesn’t Need a Big Budget, Just Big Ideas
When done right, live technology at live events can make a jaw-dropping impact on an audience. But first, it’s got to work. On this episode of the Pro AV Podcast, host Tyler Kern sat down with two experts in the industry — Shana Devine, director of sales at Elite Multimedia, and David Venus, CMO of PixelFlex — to discuss strategies and best practices for live technology at events.
“Our industry has really exploded in the past decade,” Venus said. “Even seeing the technology advance from 2008 to today is just night and day. It’s intriguing to see how our industry has made advances with phenomenal technology manufacturers.”
Putting that technology on display means wowing more than the live crowd.
“With social media, everyone is putting everything out in that cyberspace area,” Devine said. “There’s one-upmanship. Every event needs to have that memorable effect. It needs to be bigger, better, and brighter.”
Devine argued, though, that bigger doesn’t necessarily mean it needs to have a huge supporting budget. A really good idea or good theme is the only prerequisite.
Venus agreed. “A great production partner for a trade show can really make honestly anything happen,” he said.
For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.
Follow us on social media for the latest updates in B2B!
Twitter – @ProAVMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale
Latest
Fostering Entrepreneurial Mindset for Career Success with SkillPointe
Adopting an entrepreneurial mindset is increasingly essential in today’s diverse professional world. This approach, emphasizing resilience and innovation, is applicable in various careers, encouraging individuals to see opportunities in challenges and to think beyond conventional methods. SkillPointe recognizes the importance of aligning this entrepreneurial spirit with career aspirations. The organization assists individuals in transforming […]
Closing the Skills Gap with Earn and Learn Programs: A New Era in Workforce Training
Faced with a significant workforce training gap, America is seeing a rise in innovative solutions, notably the earn and learn programs. These initiatives are pivotal in addressing the disconnect between available jobs and the skills of the workforce, particularly benefiting those without a four-year college degree. SkillPointe emerges as a key player in this […]
Body Slams and Branding: Breaking Down the Similarities Between Wrestling and B2B
In this episode of Pro AV Today, host Ben Thomas brings together Chris Neto, Jimmy Vaughan, and Dan Vollmayer for a discussion on the parallels between professional wrestling and the world of B2B. This unusual combination reveals significant insights into personal branding and content strategy. Chris Neto, a self-proclaimed wrestling fanboy, discusses how wrestling’s narrative-driven […]