The Tech and Data Shaping Digital Signage in 2020

The Voice of B2B Daniel Litwin was joined remotely by NEC Display Solutions’ Kelly Harlin, Analytics Platform Strategist, and Richard Ventura, SVP, Strategy and Solutions Development.

The trio came together to highlight Ventura’s would-be presentation at Digital Signage Expo 2020, which has been postponed in the face of the COVID-19 pandemic.

Specifically, the presentation was to center on the overall state of the digital signage industry and the potential path forward, which has now been impacted by the spread of the novel coronavirus.

“When we started work on (this) six months ago, it was definitely a different conversation than it is today,” Ventura said. Ventura, a former chair of the Digital Signage Federation, said the unique perspective offered by a high-level view of the industry and its players has contributed to a wider understanding of industry trends and direction.

Currently, though, he said the goals of the DSF are rather straightforward.

“First and foremost, it’s just making sure that all of our members and everybody in the industry are safe,” he said. “That’s like the No. 1 concern that we all have.”

However, it’s also time to help the industry formulate plans of attack, both for the current period of uncertainty and into the post-pandemic “new normal.”

“The second thing is what are their continuity plans? What are they going to do, and what are they doing to move forward?,” Ventura said. “What is that new world going to look like for them? What are the trends that are impacting them the most?”

In particular, Harlin and Ventura said that new conversations have arisen around the use of touch screens moving forward and necessary precautions, mobile and digital out of home applications, remote communication, and more.

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