Go Back

Join Dan Gundry on his podcast, NOC Your SOCs Off, as he sheds light on the latest in the command and control market.

MarketScale

Professional AV

The Evolution of Command and Control Technologies is Leading a Gradual Shift from Hardware to Software

June 15, 2023
command and control
Command and control market
command and Control Technologies
digital technology
+more
Dan Gundry

 

In an increasingly digital world, discussions around the transformation and future trends in command and control technologies are paramount. This necessity is born out of the escalating complexity and technological advancements of the 21st century, where a misstep can have significant ramifications. According to MarketsandMarkets, the command and control systems market, currently valued at $33 billion in 2022, is expected to grow to $44.9 billion by 2027, highlighting the significance and growth of this sector.

How did command and control technologies evolve over time, and what are the crucial pivots in their journey?

In the latest episode of the “NOC Your SOCs Off” podcast, host Dan Gundry navigated this intricate discussion with guest Paul Noble, founder and CEO of Activu. In this episode, Gundry and Noble explore the past, present, and future of command and control technologies, reflecting on Activu’s transformation from a hardware manufacturer to a software-focused company.

The conversation between Gundry and Noble included:

  • The transition of Activu from a hardware-centric company to a software-centric one, and the subsequent effects.
  • The role and importance of software in command and control systems in today’s market.
  • Insights into the future of command and control systems, with emphasis on mobility, collaboration, and potential impacts of virtual and augmented reality.

Paul Noble is the founder and CEO of Activu, a company that has remained at the forefront of the command and control technologies market for the past four decades. Activu is lauded for its pivot from hardware manufacturing to software development, a decision that placed it as a frontrunner in its industry. With a focus on using standard off-the-shelf, major brand hardware components while harnessing the power of software, Activu has set a high bar in its domain.

Recent Episodes

professional AV equipment
View episode

Businesses Should Rent Professional AV Equipment to Adapt Seamlessly to Changing Needs while Staying Current with Less Investment

Navigating the ever-changing tech landscape can be a budget nightmare for businesses, particularly when it comes to acquiring professional AV equipment.  This decision becomes particularly poignant in an era where technology outpaces the longevity of most devices, presenting a significant challenge for companies aiming to stay up-to-date without breaking the bank. As companies prepare […]

renting AV equipment
View episode

Renting AV Equipment Offers Financial and Technological Advantages

The decision to buy or rent audiovisual (AV) equipment can be quite a dilemma for businesses and institutions trying to stay current with the advancing technological landscape. The choice has actually become very pertinent as organizations adapt to the dynamic demands of modern communication and presentation needs.  With fiscal prudence and technological agility as […]

global events
View episode

Global Events Highlight: SMART Technologies Leads the Way with Education and Business Operations Tools

SMART Technologies has had the exciting opportunity to engage with customers and partners across several key global events, including Bett in London, FETC in Orlando, ATIA in Orlando, ISE in Barcelona, and TCEA  in Austin. These gatherings showcase the latest in educational and business technology trends. Our journey included dynamic presentations, interactive sessions, and […]