Skip to content
MarketScale
‹ Back to Industries

Professional AV

The Good, The Bad, and The Visual

You’ve seen AV Nightmares. You’ve seen AV Goals. As AV professionals know, no two projects are the same and it takes immense attention to detail to integrate a piece of technology into a space seamlessly. The balance of making a display stand out and elevate a space but also blending in naturally is difficult to find…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Share
The Good, The Bad, and The Visual

You’ve seen AV Nightmares. You’ve seen AV Goals. As AV professionals know, no two projects are the same and it takes immense attention to detail to integrate a piece of technology into a space seamlessly. The balance of making a display stand out and elevate a space but also blending in naturally is difficult to find and can lead to some good, bad and ugly displays.

Today we sought to highlight the gamut of the AV integration space. Take a look at everything from the eye-popping light displays to the sleek corporate boardroom enhancing devices.

The Good

The ability to transform a boardroom from a stagnant meeting space into an interactive location with connectivity to the outside world shows the power of AV.

Tough loss for Germany just now for our Munich team watching in multi-streams via Mezzanine technology from https://t.co/GQMWcr2FCc #FifaWorldCup2018 pic.twitter.com/da8as8aVfn
— Oblong Inc. (@oblong_inc) June 27, 2018

Whiteboards are becoming obsolete thanks to the implementation of interactive smart-boards that allow the user to enhance a presentation.

We love seeing our new seamless LPDs in action! Here’s Roger Hajjar, Prysm CTO and "father" of LPD Technology, with a 135” display during a recent customer visit. Interested in learning about our new LPD Series? Check out our website: https://t.co/ajon2vLKP0 pic.twitter.com/J9r9N5GMSe
— Prysm Systems (@PrysmSystems) August 13, 2018

AV can take objects that are falling out of circulation and make them new again. Here, a quintessential English phone booth is transformed into a digital ad space and Wi-Fi hub.

Perfect summertime #creative! @GordonsGinUK , #Outdoor #Screens looking fantastic in Croydon #DOOH #Design #Campaigns pic.twitter.com/EZBfIPKvy2
— inVoke Digital Signage (@inVoke100) August 15, 2018

The Bad

A trade show is not the best place for an AV Fail.

Today's #badav #liveinstall (not us) picture for #AVTweeps from the exhibit floor: pic.twitter.com/hszLxyyuG8
— John Birchman 😷 (@johnbirchman) January 27, 2016

I hope the wedding went better than this attempt at an AV installation.

https://www.facebook.com/photo.php?fbid=10211577296340424&set=gm.2843590189014601&type=3&theater&ifg=1

We can’t be sure if this integrator ever finished untangling these wires. He may still be in that room!

https://www.facebook.com/photo.php?fbid=10217028376769636&set=gm.2850466584993628&type=3&theater&ifg=1

Not AV but this is bad…possibly really bad.

An accident waiting to happen… #AvInstallNightmares pic.twitter.com/jJPjCqoQQa
— SpaceTV (@Space_Tele) June 9, 2017

Sometimes you have to bring in a little extra muscle to make sure your installation is safe and sound.

@jterzo1: #avnightmare pic.twitter.com/EI4SxAU6J3” Seismic mounting check. High security check.
— Adrian Boyd (@The_AV_CAD_Guy) April 23, 2014

The Visual

The use of light reflecting off the pool here makes this display impressive. This is more than an LED board, it is a great example of making the best use of a particular environment. The pool acts as a second display area.

Sports specialist @ADI_LED celebrates 2018 European Championship triumph, after delivering 900m2 of LED's to help enhance experience for 250,000 spectators in Glasgow #AVtweeps #proav https://t.co/L1GmFiXe6W @Glasgow2018 #TheMoment pic.twitter.com/Brv82SG7IR
— AV Technology Europe (@AVTechEurope) August 13, 2018

AV sets a tone. For this Audi A8L roll out, lights and colors that compliment the car are used to give off create a carefully crafted impression to the audience.

Redline uses #BlackTrax and @disguise_one, @notchvfx @PanasonicVisual, @AcmeLightings to introduce the new Audi A8L model to the Chinese market: https://t.co/ciCxIc5Ptg#AVtweeps #eventtech #eventprofs pic.twitter.com/lTwmvvDj5i
— CAST Software (@CASTsoftware) August 8, 2018

Projection mapping has a wide array of applications, from art and entertainment to architecture and design.

#ProjectionMapping onto 10K mini buildings on a 33-ft wide model of Lower Manhattan inside the new XI Gallery – read the story of how we brought the The “XI Gallery” to life with our technology https://t.co/urlKNANrqJ #AVTweeps #ProAV #Mediaserver #Design pic.twitter.com/7RJR96s6vl
— 7thSense (@7thSenseDesign) August 1, 2018

Sound may be overlooked in the AV world, but a properly outfitted space can make an ordinary experience extraordinary. Everything from the materials that receive the sound to the actual speakers themselves matters and proper execution is required.

Leading Australian University @MonashUni expands musical capabilities after @MeyerSound speaker system install. Full case study and comments here #AVtweeps #proav pic.twitter.com/2TOSQA3hP0
— AV Technology Europe (@AVTechEurope) August 15, 2018

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @ProAVMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

New to MarketScale?

MarketScale is the platform Professional AV companies use to turn their own experts into content like this. Want the short overview?

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub