Transforming the Experience: The Expert Take

 

No two businesses are the same. The same can be said of business locations. Each physical space has its own unique design, needs, and customer profile. Still, digital signage has found a way to penetrate industry after industry because of the diversity the technology can now offer. From banks to bakeries, there is a reason why so many varied companies are finding a use for the latest products in the Pro AV world.

“It’s not just a shiny object to put marketing and different promotions on. It’s all about grabbing the customer’s attention,” UPShow Co-Founder and CMO Matt Gibbs said.

At DSE 2019 last week in Las Vegas, industry experts gathered to better understand what was driving the Pro AV world forward. What became clear was that there is much more to digital signage than what is inside the physical framework.

“The role of digital signage is really to build brand loyalty and it’s to drive engagement or conversations between customers and the customer service representatives,” Angela Vanderburg, Vice President of Strategy and Research, Financial Services for Stratacache said.

The Data Driving Digital Signage at DSE

What is leading to this rise in brand loyalty and interaction between business and customer is data and analytics that provides a road map for more tailored content and strategy.

“Recognizing a repeat guest, how do we message to them properly in order to get the right menu item in front of them,” Cory Kiesel, Director of Business Development in CSR for Stratacache said.

Artificial intelligence is another way LED boards have gone from static to interactive. The continued development of interactive experiences will change the shopping experience for each individual customer.

“What AI is going to give us the ability to do is continually improve the content that is being delivered and how it’s being delivered,” George Franklin, Manager of Strategic Accounts for Navori said.

Digital Signage Expo 2019 was far more than a Pro AV show. Industries from retail to hospitality and banking are enhancing user experience and gathering the data necessary to improve business practices.

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.

Follow us on social media for the latest updates in B2B!

Twitter – @ProAVMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

One-of-a-kind shopping experiences
The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
April 24, 2024

In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]

Read More
digital augmentations
Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail
April 24, 2024

The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store […]

Read More
experiences
Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
April 24, 2024

In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]

Read More
The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
April 24, 2024

Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]

Read More