As Job Seekers Struggle to Keep Up With Next-Gen Tech, Upskilling and Certifications Are More Important Than Ever

In this episode of Pro AV Today, host Ben Thomas delves into the rapid advancements of technology in the digital world and the corresponding challenges required to effectively train global workforces. His guest is Jenni Troutman, Head of Products and Services for AWS Training and Certification, an authority in the industry with deep insights into professional growth, technical upskilling, and certification.

Thomas highlights the necessity for technicians, workers, and developers to consistently adapt to the changing industry demands, underscoring the critical role played by companies like AWS in training and certification.

Troutman shares how AWS has responded to the increasingly digital world that has forced many to adapt and upskill. She discusses the importance of gaining new skills to grow in one’s career, especially in the context of rapid technological advancement. AWS, according to Troutman, believes in this cause and has conducted studies with Gallup revealing that businesses across all industries—agriculture, education, retail, etc.—consider next-gen technologies such as cloud computing, artificial intelligence, machine learning, blockchain, and 5G, vital to their success.

To address this need, AWS provides multiple learning methods, including micro-skilling—a step-by-step approach to learning new technologies without abandoning existing skills. The company offers over 600 free courses on various specific topics, allowing people to learn at their own pace and convenience. For example, developers seeking to incorporate AI into their applications can take short, under-10-minute courses that provide a basic understanding of the relevant services.

With evolving job roles and descriptions, AWS’s certification and training programs serve as differentiators for job seekers. A certification, as Troutman explains, is proof of one’s skills, making the individual a more attractive prospect for employers, particularly in high-demand fields like cloud computing. She also mentions the AWS Cloud Practitioner Certification, a foundational certification that could be beneficial for non-technical individuals looking to move into roles within tech-focused companies.

This episode provides a comprehensive overview of the importance of continued learning, certification, and the need for professionals to stay up-to-date with rapidly advancing technologies. With insights from a leading expert in the field, listeners gain a clearer understanding of how they can equip themselves for the demands of the digital era.

Follow us on social media for the latest updates in B2B!

Image

Latest

spiral growth
Spiral Growth: The Career Strategy That Builds Real Leaders
February 11, 2026

Leadership pipelines are under pressure. Companies are moving faster, roles are becoming more cross-functional, and high-potential talent is expected to deliver beyond narrow job descriptions earlier in their careers. At the same time, the World Economic Forum estimates that 39% of workers’ core skills will need to evolve by 2030 to keep pace with…

Read More
ethical AI
In the Race to Build Smarter AI, Technology Leaders Shouldn’t Forget That Innovation Needs Oversight
February 11, 2026

When a résumé is filtered out, a loan is denied, or a piece of content never reaches its audience, artificial intelligence may be the unseen hand behind the outcome. As these systems spread across the tools and institutions that shape daily life, the assumptions and priorities of their designers are carried forward into decisions…

Read More
Resource Officers
Beyond Enforcement: The Evolving Role of School Resource Officers
February 10, 2026

School Safety Today podcast, presented by Raptor Technologies. In this episode of School Safety Today, host Dr. Amy Grosso sits down with Dr. Penny Schultz, Assistant Director of School Safety and Security at Chesapeake Public Schools, to unpack the often-misunderstood role of School Resource Officers (SROs). The conversation highlights how effective SROs function not…

Read More
transportation management
Transportation Management Systems Don’t Compete With Carriers, Brokers, or Shippers — They Align Them
February 10, 2026

Transportation management systems are undergoing a quiet but consequential shift. Once viewed primarily as tools for tracking loads and storing paperwork, modern TMS platforms are increasingly expected to function as the operational backbone of logistics organizations. As freight volumes continue to fluctuate, margins remain tight, and supply chains rely on a growing mix of…

Read More