As Job Seekers Struggle to Keep Up With Next-Gen Tech, Upskilling and Certifications Are More Important Than Ever

In this episode of Pro AV Today, host Ben Thomas delves into the rapid advancements of technology in the digital world and the corresponding challenges required to effectively train global workforces. His guest is Jenni Troutman, Head of Products and Services for AWS Training and Certification, an authority in the industry with deep insights into professional growth, technical upskilling, and certification.

Thomas highlights the necessity for technicians, workers, and developers to consistently adapt to the changing industry demands, underscoring the critical role played by companies like AWS in training and certification.

Troutman shares how AWS has responded to the increasingly digital world that has forced many to adapt and upskill. She discusses the importance of gaining new skills to grow in one’s career, especially in the context of rapid technological advancement. AWS, according to Troutman, believes in this cause and has conducted studies with Gallup revealing that businesses across all industries—agriculture, education, retail, etc.—consider next-gen technologies such as cloud computing, artificial intelligence, machine learning, blockchain, and 5G, vital to their success.

To address this need, AWS provides multiple learning methods, including micro-skilling—a step-by-step approach to learning new technologies without abandoning existing skills. The company offers over 600 free courses on various specific topics, allowing people to learn at their own pace and convenience. For example, developers seeking to incorporate AI into their applications can take short, under-10-minute courses that provide a basic understanding of the relevant services.

With evolving job roles and descriptions, AWS’s certification and training programs serve as differentiators for job seekers. A certification, as Troutman explains, is proof of one’s skills, making the individual a more attractive prospect for employers, particularly in high-demand fields like cloud computing. She also mentions the AWS Cloud Practitioner Certification, a foundational certification that could be beneficial for non-technical individuals looking to move into roles within tech-focused companies.

This episode provides a comprehensive overview of the importance of continued learning, certification, and the need for professionals to stay up-to-date with rapidly advancing technologies. With insights from a leading expert in the field, listeners gain a clearer understanding of how they can equip themselves for the demands of the digital era.

Follow us on social media for the latest updates in B2B!

Image

Latest

Investment
Business Investment in Solar and Battery Storage
October 21, 2025

Commercial and industrial electrical rates are rising, and this trend is expected to accelerate due to the massive energy demands from new data centers supporting the AI industry. For example, the Texas electrical grid is projected to need to double its capacity by 2030 to meet this new demand. This significant capital investment…

Read More
cardiovascular
Technology Is Transforming Cardiovascular Care But Can Access Keep Up?
October 21, 2025

Cardiovascular care is entering one of its most transformative periods in decades. Advances in AI imaging and minimally invasive procedures are transforming the diagnosis and treatment of heart disease. According to the World Health Organization, an estimated 19.8 million people died from cardiovascular diseases in 2022, representing approximately 32% of all global deaths. This…

Read More
rural healthcare
Hot Takes on Rural Healthcare: Lessons from the Frontlines of a System in Decline
October 21, 2025

Across America, rural hospitals are facing an existential crisis. From physician burnout and recruitment struggles to malpractice insurance woes and shrinking OB units, the challenges facing small health systems are multiplying. According to the National Rural Health Association, roughly 190 rural hospitals have closed down or discontinued inpatient care since 2010 — and many more…

Read More
private schools
Protecting Private Schools and Faith-Based Communities
October 21, 2025

School Safety Today podcast, presented by Raptor Technologies. In this episode of School Safety Today, host Dr. Amy Grosso speaks with Adam Coughran, founder of Safe Kids, Inc., about how private and faith-based schools can strengthen safety practices despite limited resources. KEY POINTS: Physical systems, community engagement, and knowledge must work together for effective…

Read More