As Job Seekers Struggle to Keep Up With Next-Gen Tech, Upskilling and Certifications Are More Important Than Ever

In this episode of Pro AV Today, host Ben Thomas delves into the rapid advancements of technology in the digital world and the corresponding challenges required to effectively train global workforces. His guest is Jenni Troutman, Head of Products and Services for AWS Training and Certification, an authority in the industry with deep insights into professional growth, technical upskilling, and certification.

Thomas highlights the necessity for technicians, workers, and developers to consistently adapt to the changing industry demands, underscoring the critical role played by companies like AWS in training and certification.

Troutman shares how AWS has responded to the increasingly digital world that has forced many to adapt and upskill. She discusses the importance of gaining new skills to grow in one’s career, especially in the context of rapid technological advancement. AWS, according to Troutman, believes in this cause and has conducted studies with Gallup revealing that businesses across all industries—agriculture, education, retail, etc.—consider next-gen technologies such as cloud computing, artificial intelligence, machine learning, blockchain, and 5G, vital to their success.

To address this need, AWS provides multiple learning methods, including micro-skilling—a step-by-step approach to learning new technologies without abandoning existing skills. The company offers over 600 free courses on various specific topics, allowing people to learn at their own pace and convenience. For example, developers seeking to incorporate AI into their applications can take short, under-10-minute courses that provide a basic understanding of the relevant services.

With evolving job roles and descriptions, AWS’s certification and training programs serve as differentiators for job seekers. A certification, as Troutman explains, is proof of one’s skills, making the individual a more attractive prospect for employers, particularly in high-demand fields like cloud computing. She also mentions the AWS Cloud Practitioner Certification, a foundational certification that could be beneficial for non-technical individuals looking to move into roles within tech-focused companies.

This episode provides a comprehensive overview of the importance of continued learning, certification, and the need for professionals to stay up-to-date with rapidly advancing technologies. With insights from a leading expert in the field, listeners gain a clearer understanding of how they can equip themselves for the demands of the digital era.

Follow us on social media for the latest updates in B2B!

Image

Latest

transportation management
Transportation Management Systems Don’t Compete With Carriers, Brokers, or Shippers — They Align Them
February 10, 2026

Transportation management systems are undergoing a quiet but consequential shift. Once viewed primarily as tools for tracking loads and storing paperwork, modern TMS platforms are increasingly expected to function as the operational backbone of logistics organizations. As freight volumes continue to fluctuate, margins remain tight, and supply chains rely on a growing mix of…

Read More
AI adoption strategy
Five by Five Leadership: Why Purpose, Warmth, and Clarity Matter More Than Ever at Work
February 10, 2026

For the first time in history, workplaces now span five generations, forcing leaders to rethink long-standing assumptions about motivation, communication, and career growth. As Gen Z enters the workforce, they bring expectations shaped by a desire for meaningful work, clear development paths, and work-life balance—rather than traditional, one-size-fits-all career ladders. In an era marked…

Read More
Experiential
Scaling Experiential Learning at Slippery Rock University with Dr. John Rindy
February 9, 2026

Regional public universities are being asked to do more with fewer students, fewer dollars, and less margin for error—making student persistence, timely graduation, and career outcomes central institutional concerns. Under mounting enrollment pressure and a shifting labor market, experiential learning has moved from a “nice to have” to a strategic imperative. Research consistently shows…

Read More
data center workforce
The Next Data Center Bottleneck Isn’t Power or Cooling — It’s People: The Data Center Workforce
February 8, 2026

With the rapid rise of AI workloads, data centers are being built with higher power density, stricter reliability expectations, and cooling technologies that are evolving faster than most teams can adapt. As a result, these facilities aren’t just getting bigger—they’re becoming harder to operate, harder to staff, and far less forgiving when something goes…

Read More