As Job Seekers Struggle to Keep Up With Next-Gen Tech, Upskilling and Certifications Are More Important Than Ever

In this episode of Pro AV Today, host Ben Thomas delves into the rapid advancements of technology in the digital world and the corresponding challenges required to effectively train global workforces. His guest is Jenni Troutman, Head of Products and Services for AWS Training and Certification, an authority in the industry with deep insights into professional growth, technical upskilling, and certification.

Thomas highlights the necessity for technicians, workers, and developers to consistently adapt to the changing industry demands, underscoring the critical role played by companies like AWS in training and certification.

Troutman shares how AWS has responded to the increasingly digital world that has forced many to adapt and upskill. She discusses the importance of gaining new skills to grow in one’s career, especially in the context of rapid technological advancement. AWS, according to Troutman, believes in this cause and has conducted studies with Gallup revealing that businesses across all industries—agriculture, education, retail, etc.—consider next-gen technologies such as cloud computing, artificial intelligence, machine learning, blockchain, and 5G, vital to their success.

To address this need, AWS provides multiple learning methods, including micro-skilling—a step-by-step approach to learning new technologies without abandoning existing skills. The company offers over 600 free courses on various specific topics, allowing people to learn at their own pace and convenience. For example, developers seeking to incorporate AI into their applications can take short, under-10-minute courses that provide a basic understanding of the relevant services.

With evolving job roles and descriptions, AWS’s certification and training programs serve as differentiators for job seekers. A certification, as Troutman explains, is proof of one’s skills, making the individual a more attractive prospect for employers, particularly in high-demand fields like cloud computing. She also mentions the AWS Cloud Practitioner Certification, a foundational certification that could be beneficial for non-technical individuals looking to move into roles within tech-focused companies.

This episode provides a comprehensive overview of the importance of continued learning, certification, and the need for professionals to stay up-to-date with rapidly advancing technologies. With insights from a leading expert in the field, listeners gain a clearer understanding of how they can equip themselves for the demands of the digital era.

Follow us on social media for the latest updates in B2B!

Image

Latest

Build the Why, Not Just the What
June 11, 2025

There comes a point where you stop asking what you’re building and start asking why you’re building it. That shift is where high-impact work begins. It’s when you move from shipping features to shaping purpose. Anyone can launch a roadmap, spec out a feature, or refine a UI. But the heartbeat of the product lives…

Read More
bringing hospitality to retail
Bringing Hospitality to Retail as an Authentic Community Anchor: 15 Minutes with Coach’s Giovanni Zaccariello
June 11, 2025

Luxury retail is no longer confined to storefronts and seasonal campaigns. Brands are bringing hospitality to retail, building deeper emotional connections, and extending their presence beyond the product. Coach, among other heritage labels, is experimenting with cafés, branded bars, and immersive spaces that offer more than a transaction—they offer belonging. According to MG2 Advisory,…

Read More
professional equity
Reclaiming Your Voice Is a Leadership Move That Grows Professional Equity
June 11, 2025

In the very first episode of PQ: Conversations That Build Equity, host Jason Winningham , the CEO and Founder of Professional Quotient, shares his inspiring journey, applauding the transformative power of ‘Professional Quotient’ or PQ. This podcast series aims to explore the concept of PQ, defined as a sum of one’s professional equity, encompassing…

Read More
The Power of Research to Transform Specialty Nursing | Oscar Noel Ocho | EP#1 - Live from ICN
The Power of Research to Transform Specialty Nursing – Live from ICN
June 11, 2025

In this special episode recorded live from the 2025 International Council of Nurses (ICN) Congress in Helsinki, host Lea Sims welcomes Dr. Oscar Noel Ocho, Director and Senior Lecturer at the University of the West Indies School of Nursing. With more than four decades of experience in specialty nursing and education, Dr. Ocho brings a…

Read More