As Job Seekers Struggle to Keep Up With Next-Gen Tech, Upskilling and Certifications Are More Important Than Ever

In this episode of Pro AV Today, host Ben Thomas delves into the rapid advancements of technology in the digital world and the corresponding challenges required to effectively train global workforces. His guest is Jenni Troutman, Head of Products and Services for AWS Training and Certification, an authority in the industry with deep insights into professional growth, technical upskilling, and certification.

Thomas highlights the necessity for technicians, workers, and developers to consistently adapt to the changing industry demands, underscoring the critical role played by companies like AWS in training and certification.

Troutman shares how AWS has responded to the increasingly digital world that has forced many to adapt and upskill. She discusses the importance of gaining new skills to grow in one’s career, especially in the context of rapid technological advancement. AWS, according to Troutman, believes in this cause and has conducted studies with Gallup revealing that businesses across all industries—agriculture, education, retail, etc.—consider next-gen technologies such as cloud computing, artificial intelligence, machine learning, blockchain, and 5G, vital to their success.

To address this need, AWS provides multiple learning methods, including micro-skilling—a step-by-step approach to learning new technologies without abandoning existing skills. The company offers over 600 free courses on various specific topics, allowing people to learn at their own pace and convenience. For example, developers seeking to incorporate AI into their applications can take short, under-10-minute courses that provide a basic understanding of the relevant services.

With evolving job roles and descriptions, AWS’s certification and training programs serve as differentiators for job seekers. A certification, as Troutman explains, is proof of one’s skills, making the individual a more attractive prospect for employers, particularly in high-demand fields like cloud computing. She also mentions the AWS Cloud Practitioner Certification, a foundational certification that could be beneficial for non-technical individuals looking to move into roles within tech-focused companies.

This episode provides a comprehensive overview of the importance of continued learning, certification, and the need for professionals to stay up-to-date with rapidly advancing technologies. With insights from a leading expert in the field, listeners gain a clearer understanding of how they can equip themselves for the demands of the digital era.

Follow us on social media for the latest updates in B2B!

Image

Latest

TGR Foundation
Tiger Woods’ TGR Foundation Is Reimagining Educational Access Through STEAM, AI, and Community Partnerships
May 19, 2026

As schools across the United States continue grappling with post-pandemic learning loss, declining student engagement, and shrinking emergency funding, nonprofit organizations are increasingly stepping in to fill critical gaps. Recent national studies on literacy recovery, student engagement, and career-connected learning show that educators are facing significant post-pandemic challenges in keeping students connected to pathways that…

Read More
Talent
Higher Ed Must Build a Talent Supply Chain to Fix Workforce Readiness
May 18, 2026

The traditional pathway from college to career is starting to break down—and both universities and employers are feeling the strain. Higher education is under mounting pressure to prove career outcomes as employers question graduate readiness and internships decline. In fact, many institutions are reporting shrinking internship pipelines even as employers continue to prioritize prior…

Read More
healthcare
The Healthcare Talent Fix: Build Pipelines Early, Use Data, and Get the Experience Right
May 18, 2026

There’s a growing tension inside healthcare right now—between the people leaving the workforce and the patients still arriving every day. It’s a dynamic that leaders can no longer afford to ignore. The numbers make that clear: the Association of American Medical Colleges estimates that the U.S. could be short of as many as 86,000 physicians…

Read More
education
Just Thinking… About Federal Funds, Student Support, and the Future of Education with Eric Reaves
May 15, 2026

As conversations around the future of the U.S. Department of Education continue to intensify, educators and federal program leaders are facing mounting uncertainty about how federal funds will be managed, distributed, and regulated. At the same time, schools serving historically underserved students remain heavily reliant on programs like Title I and other federally supported initiatives…

Read More