Watch: Today’s shoppers love digital

Today’s shoppers love digital. They notice it, remember it, and are influenced by it.

In fact, in a longitudinal study initiated by Deloitte, the percentage of in-store sales influenced by digital grew from 14% to 36% to 49% respectively in 2014, 2015, and 2016, with a projection of 90% or more by the year 2020.

Adaptable content is popping up everywhere, from restaurant menus to clothing stores, and the technology has captured our attention, and research tells us that shoppers are interested in sharing enough information to help retailers personalize their experiences.

We are even starting to see digital signage that monitors eye-tracking as well as incorporating voice and face recognition.

In addition, NFC integrated digital signage allows people to use apps on their mobile devices to interact with content, purchase items, or make on-screen reservations. Now being tested as the new QR code, NFC labels have the potential to transform interactive content experiences.

As content adapts to the shopper in ways that are relevant and personalized, the result is a shopping experience tailored to the needs of the individual.

With over 90% of shoppers likely to be influenced by digital over the next few years, the question of whether or not to incorporate digital has been answered!

So when will you be making the change?

Read more at reflectsystems.com

Follow us on social media for the latest updates in B2B!

Image

Latest

creative career
Crafted Journey How To: Building a Creative Career Across Scripts, Stages, and Sound
June 8, 2026

Creative careers rarely move in a straight line, especially for writers working across stage, screen, audio, books, and independent film. Sustaining that kind of life often means finding opportunities wherever they appear, building a strong network, staying open to different formats, and saying yes to collaborations that can lead somewhere unexpected. The stakes are…

Read More
EMR
EMR Strategy, Consulting, and Career Pivots with MedSys Co-Founder Mark Embry
June 8, 2026

Electronic medical records (EMRs) have moved from a back-office upgrade to a frontline determinant of care quality, clinician burnout, and hospital economics. With U.S. hospitals often spending tens to hundreds of millions—sometimes exceeding $100 million—on EMR implementations, the stakes have never been higher for getting both the technology and the human adoption right. As…

Read More
radiology
Growing Without Compromise: How Vision Radiology Balances Scale, AI, and Clinical Quality
June 4, 2026

Radiology sits at the center of a modern healthcare squeeze: imaging volumes are climbing, hospitals need faster reads, and there simply are not enough radiologists to meet demand the old way. At the same time, remote work and AI are reshaping what a clinical practice can look like. The challenge is no longer whether…

Read More
Radar
Physical Retail’s Next Infrastructure Layer: Item-Level Intelligence with Radar
June 4, 2026

Physical retail is under pressure to become as measurable and responsive as e-commerce. While retailers have spent years optimizing digital channels with real-time data, store teams have often had to make decisions with incomplete inventory visibility and delayed operational signals. That gap matters because stores still account for 80% of U.S. retail sales, making…

Read More