Watch: Today’s shoppers love digital

Today’s shoppers love digital. They notice it, remember it, and are influenced by it.

In fact, in a longitudinal study initiated by Deloitte, the percentage of in-store sales influenced by digital grew from 14% to 36% to 49% respectively in 2014, 2015, and 2016, with a projection of 90% or more by the year 2020.

Adaptable content is popping up everywhere, from restaurant menus to clothing stores, and the technology has captured our attention, and research tells us that shoppers are interested in sharing enough information to help retailers personalize their experiences.

We are even starting to see digital signage that monitors eye-tracking as well as incorporating voice and face recognition.

In addition, NFC integrated digital signage allows people to use apps on their mobile devices to interact with content, purchase items, or make on-screen reservations. Now being tested as the new QR code, NFC labels have the potential to transform interactive content experiences.

As content adapts to the shopper in ways that are relevant and personalized, the result is a shopping experience tailored to the needs of the individual.

With over 90% of shoppers likely to be influenced by digital over the next few years, the question of whether or not to incorporate digital has been answered!

So when will you be making the change?

Read more at reflectsystems.com

Follow us on social media for the latest updates in B2B!

Latest

Rugged Edge Computing
Rugged Edge Computing for Tough Environments Follows Shift Away from the Cloud
March 31, 2023

At ISC West 2023, Premio showcases how Rugged Edge Computing can easily stand up to the toughest industrial workloads in the harshest environments without missing a beat. Many trends are shaping the modern security market with a strong focus on rugged hardware such as smart sensors. There is a shift away from the cloud […]

Read More
DTC brands
DTC Brands Struggle to Adapt With 2023 Consumers: Brand Trust and Flexibility is Necessary
March 31, 2023

Selling directly to the consumer buying your products can be incredibly profitable for a business, so why don’t all businesses sell directly to consumers? The simple answer is that there are many risks and challenges that come with running a direct-to-consumer (DTC) business, and the risks do not always pay off. The success […]

Read More
Voice AI
Voice AI: Changing the Sound of Restaurants and Transforming the Ordering Experience
March 31, 2023

Takeout and delivery are as much the fabric of restaurants today as a room full of diners. During the pandemic, many restaurants may not have made it out the other side without takeout and delivery services. Still, staffing shortages are a significant issue for most restaurants after the pandemic. Finding the balance between handling orders […]

Read More