What is Trending In Pro AV at NRF 2019

NRF 2019 kicked off this week, bringing with it many new and exciting innovations to the world’s largest gathering of retailers. An attendee can find just about anything retail-related at the event, including what’s hot and trending for professional audio-visual (AV) solutions for retail. Companies are showing off their best and brightest new products to help retailers attract shoppers to an in-store experience. While e-commerce continues to rise, in-store shopping isn’t fading. It’s being transformed with the help of technology.

22MILES Launches Carry2Mobile™

22MILES is a digital signage company that helps retailers create unique spaces through professional AV services, delivering interactive navigation, 4K video walls, dynamic retail signage, and mobile web to smartphone indoor positioning. Its new platform, Carry2Mobile, uses technology to transfer the messaging on digital screens to the shopper’s mobile device. This new way to view messaging empowers the user and has been shown to increase engagement. It fuels experiential and intuitive shopping that in turn delivers higher sales.

Elo Brings Touchscreen Power to NRF

Elo is a global leader in touchscreen displays and signage components, ranging in size from 10” to 70”. With versatile products, retailers can encourage interactivity on the store floor or at point-of-sale. With commercial-grade interactive displays, audiences are quickly captivated by the amazing content. At Elo, it’s all about the customer experience and creating an omnichannel strategy for omni-shoppers.

Samsung Helps Retailers Personalize Customer Experiences

Samsung is no stranger to retail environments, with a proven track record for producing top quality digital displays. At this year’s event, their focus is on showcasing innovations for the connected consumer and associate. The brand is highlighting its Nexshop solution, which offers cloud-based analytics and real-time behavioral sensing technology, enabling retailers to gain more insights through data collection.

What’s more, you can see exactly how it works—as the booth recreates the system used at the HARMAN NYC store. The platform detects customer traffic patterns through heatmap analysis and also measures dwell time and footfall. Having this information means the store can strategically place its staff in the busiest areas for maximum effectiveness.

Converge Retail Booth Features Kinetic Retail Display Platform

Converge Retail uses its platform to bring the versatility of online shopping to the in-store experience. Their approach doesn’t separate online and in-store customers but rather aims to merge the two.

At this year’s event, Converge Retail is sharing demo stations that include a large-scale concept of a Tesla auto-configurator, which shows the ability to personalize the car-shopping experience. They will also showcase an application for beauty and cosmetics with inline displays.

Axis Communications Assists Retailers with AV Security Solutions

Axis Communications brings its AV expertise at NRF 2019 with solutions for network video solutions, including cameras, encoders, and recorders. The use of AV applications for security is another way to improve the customer experience because it enhances security and safety. Every retailer must be on alert for activities on the sales floor that go way beyond identifying shoplifting. The Axis booth focuses on how the entire AV system works not only to record and monitor but also to provide analytical data.

With so many awe-inspiring revelations at this year’s NRF, retailers can easily experience something new in the AV realm. AV is certainly more than just screens and kiosks—it’s an opportunity to have a conversation with a customer, which leads to higher engagement and thus increased likelihood of purchases. Don’t miss these professional AV applications at this year’s NRF.

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.

Follow us on social media for the latest updates in B2B!

Twitter – @ProAVMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

data center design
Applied Digital’s Data Center Design for a 100 MW AI Factory Built from the Ground Up
July 2, 2025

AI workloads are redefining the limits of data center design and infrastructure. Legacy data centers, built for traditional co-location, cannot handle the density, thermal demands, or power dynamics of accelerated computing. The AI boom has upended the data center sector, forcing a rapid shift to liquid-cooled racks as facilities pivot from sub-10kW racks to…

Read More
Commerce media
A Look at the Rise of Commerce Media Networks: How Nift Helps Brands Own How Their Message Shows Up
July 2, 2025

As traditional digital advertising struggles to retain consumer trust, brands are exploring new, more authentic ways to connect with shoppers. Platforms like commerce media networks, which weave together commerce, content, and data, are emerging as powerful tools in this shift. Research from MG2 Advisory reveals that only about 37% of consumers feel brands genuinely…

Read More
Hospitality leadership
Heart-First Hospitality Leadership: How Saying ‘Yes’ Transforms Guest Experiences, Boosts Staff Morale, and Drives Business Results
July 2, 2025

As the hospitality industry emerges from years of pandemic-driven upheaval, hospitality leadership is evolving to meet new challenges. Leaders are looking for new ways to retain staff, elevate guest satisfaction, and drive revenue without burning out their teams. One trend gaining traction is the power of “Yes”: empowering employees to say yes more often,…

Read More
civic leadership
Mayor Gerard Hudspeth’s Civic Leadership Journey: What Politics Teaches About People
July 2, 2025

What does a mayor learn about human nature? In this episode of Professional Quotient: Conversations that Build Equity, host Jason Winningham sits down with Gerard Hudspeth, longtime mayor of Denton, Texas, and a respected figure in civic leadership. Drawing from his years in public service, Hudspeth explores how leading a city reveals the core…

Read More