There was a time when retailers could simply hang banners over the front of their building, slap a few posters in the window, sprinkle cardboard cutouts around the store and call their signage done. But in today’s digital world, this is no longer an effective strategy. Instead, retailers need to grab the attention of shoppers using LED displays. But these innovative tools aren’t miracle workers. You still need a strategy to use them effectively. Let’s take a look.
Location, Location, Location
If your customers don’t see your LED displays, then you’ve simply wasted your money. Give careful consideration to where your highest traffic areas are and what action you wish to prompt. Displays in your front window can help draw attention and entice customers to come into your store. Others at the entrance to your retail space can highlight specials and sales. A few well-placed LED displays near the registers can help warm customers to the idea of joining your loyalty program at checkout or prompt a last-minute impulse purchase. And a display at your store’s exits can be used to share your social media information so you can continue to engage with your customers after they’ve left.
Time to Get Creative
Consumers are getting increasingly used to being surrounded by screens, so you need to get creative to cut through the noise. Fortunately, LED displays are no longer limited to rectangular panels you hang on a wall. Today’s technology allows retailers to get creative by designing a custom video display that is truly eye-catching and unique. Digital displays are now available in a wide variety of shapes, sizes, and configurations to integrate perfectly with your store’s design and branding. Curved surfaces, strips, columns, and even floor to ceiling displays are all available to help make your vision a reality.
Content is King
The real advantage of LED displays is that, unlike old-fashioned print signage, you can change the content being displayed whenever you desire. Attention spans are short, so be sure to vary your messaging often to can catch the eye of your repeat customers. In addition, you can quickly react to changing circumstances, such as highlighting your rain gear on stormy days or bathing suits as the temperature rises. Don’t forget to vary the type of content you broadcast as well. LED displays can be used to show product videos, testimonials from customers, social media feeds, local news items, and much, much more.
PixelFLEX® Can Help You Get Creative with your Retail Displays
PixelFLEX® knows each project is unique, so we pride ourselves on coming up with custom solutions for each and every customer. An American-based LED manufacturer, PixelFLEX® works with architects, designers, engineers, and consultants to offer creative solutions, reliable products, and top-tier support throughout the entire experience. Whether you are looking to increase curb appeal, target impulse buyers, or simply attract attention, LED helps bring creativity to your retail displays. Learn more at pixelflexled.com/.
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