What’s the Point of Metadata?

 

Metadata is the data behind the data. It doesn’t always get its due, but it’s equally important – if not more. Metadata is at the top of the list for Chris Lennon, Director of Standard Strategy at Ross Video.

It’s so important, he wrote a book on it.

“Metadata is not the sexiest topic,” Lennon said. “I’m here to tell you that it can be.”

On this episode of Living Live! With Ross Video, host Tyler Kern talked to Lennon about his new book, “The Media Workflow Puzzle: How It All Fits Together,” co-written with Clyde Smith. The duo also dug into metadata and its importance in production. Everything flows out of production, and metadata is crucial to that process.

When you think of production workflow, metadata’s role is making sure things stay in order. Because it’s at the top of the chain in production, it must be correct, because everyone down the line is reliant on this information is correct.

“The whole metadata area has become critical to all media workflows all the way from top to bottom,” Lennon said. “At Ross Video, we’re focused on the top end of the chain where everything is created. It goes to the old axiom of, ‘Garbage in, garbage out,’ but nowhere is that truer than in metadata for media.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

cardiac care
Just Thinking… About the Role of Critical Thinking in Cardiac Care With Dr. Minh Tran
July 14, 2025

As cardiovascular disease continues to rank as the leading cause of death globally, the importance of expert cardiac care has never been more evident. The American Heart Association reports that over 800,000 Americans experience a heart attack each year, and many rely on the fast, critical thinking of cardiac specialists to survive. In an…

Read More
IP radios
Icom’s IP Radios Fill Critical Gaps in Privacy, Range, and Cost for Commercial Fishermen
July 11, 2025

The 2024 Pacific Marine Expo served as a platform for exploring how advanced radio technologies are supporting specialized industries. Secure and far-reaching communication remains a critical need for the commercial fishing sector. Rick Waedekin, the President of Coast Marine Marketing and Icom’s West Coast Sales Rep, spoke with Harold Whittlesy of Satellite Technical Services…

Read More
DXpedition
Icom Powers 3Y0K : Ham Radio’s Most Ambitious DXpedition to Remote Bouvet Island Part 1
July 11, 2025

Bouvet Island sits at the edge of the world. It is frozen, uninhabited, and almost impossible to access. Fewer people have set foot there than in space. That level of remoteness is exactly what makes it so valuable to amateur radio operators. The island ranks tenth on ClubLog’s list of Most Wanted DXCC entities,…

Read More
entrepreneurial success
The Hidden Key to Entrepreneurial Success: Build Momentum Through Personal Branding and Authentic Networking
July 10, 2025

What if the biggest pivot of your career started with a conversation?  In this episode of Professional Quotient, host Jason Winningham welcomes Fanny Dunagan, CEO and Content Strategist of PathLynks, LLC. Fanny shares her journey from high-pressure consulting in Singapore to founding her own media and branding company — and why learning to network…

Read More