Skip to content
MarketScale
‹ Back to IndustriesProfessional AV

Why Are Some Concerts so Expensive?

Concerts can be quite expensive and many people outside the industry often wonder why the prices are so high. One of the main reasons why concert tickets are so expensive is due to the production costs involved. These costs include the staging, lighting, pyrotechnics and other special effects used to create an immersive and…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Promoted content from Pro AV Today on MarketScale.

Share

Concerts can be quite expensive and many people outside the industry often wonder why the prices are so high. One of the main reasons why concert tickets are so expensive is due to the production costs involved. These costs include the staging, lighting, pyrotechnics and other special effects used to create an immersive and visually stunning experience for the audience.

The production team, including the sound engineers, lighting designers and stage managers, play a crucial role in creating an unforgettable concert experience. They are the unsung heroes of the concert industry who work behind the scenes to ensure the show runs smoothly and is of the highest quality.

Watch above or read below as Pro AV Today host Ben Thomas breaks down the factors that contribute to high concert ticket prices.

*transcript is auto-generated

Hey everybody, it’s Ben here from MarketScale and Pro AV today. Obviously, the music industry and the entertainment industry as a whole is buzzing this week with news that Ticketmaster is on Capitol Hill. But one of the questions that you hear from a lot of their detractors from time to time is why are ticket prices so expensive? How can it not be much cheaper and much more affordable? And I wanted to kind of speak to that from a different level. As somebody who’s both been on the touring crew side and obviously on the fan side, I wanted to provide just a little bit more context.

When you’re buying a ticket for a show like Taylor Swift, Bruce Springsteen, Blink 182, all artists that have kind of been in the news lately for for some of their ticket prices, you’re paying for so much more than just the artists to come perform songs at your city. You’re paying for production. You’re paying for the staging, the lighting, the pyro, the cruise travel, meals, things like that.

But you’re also paying for safety, right? You’re paying for excellence. You’re paying for high production value and you know, as you look at maybe some of the crew that’s touring, you know, those often are the unsung heroes kind of of the industry and and those are the people who make sure that you’re safe when you go into a show, right?

Whether it’s the security or maybe it’s the, you know, the riggers who spent hours making sure that the Taylor Swift stage isn’t gonna fall over and collapse on the crowd.

Those are some of the things I think that the general public doesn’t see, right? And whether that’s the video touring crew or the the audio mixing crew that make the show sound intelligible at venues that might not always be acoustically designed. Those are the people that are kind of the unsung heroes that you’re you’re paying a little bit extra for to have that high quality crew member to have that transportation.

You’re paying to make sure that logistically these people are on time and that the artist is where they’re supposed to be and they don’t miss shows. So, you know, next time maybe, you know, as you’re purchasing tickets and I can’t speak necessarily to what has happened with the Ticket Master side but as you’re you’re buying tickets for these shows and wondering why some of these prices are a little bit more inflated, you know, kinda step back and realize that if you want a high quality experience and you want some of these people that are gonna make sure that you’re not only entertained but doing so in a safe way, you know, maybe just think of them and you know, when you see them at a show, running the sound board or keeping everybody safe at the security desk or even the video guy, right?

Just give them a thumbs up and a high five. Let them know that you appreciate the work that they’re doing because really, they’re the unsung heroes of of the concert industry and especially when COVID hit are the ones who really were impacted probably the most. So, just my two cents but next time you go, just give those people a high five and let them know that you’re enjoying the show.

Video TranscriptExpand ↓

Hey, everybody it's Ben here from market scale and provide today. Obviously, the music industry and kind of the entertainment industry as a whole is abuzz this week with news that Ticketmaster is on Capitol Hill. But one of the questions that you hear from a lot of the detractors from time to time is why are ticket prices. So expensive? How can it not be much cheaper and much more affordable? And I wanted to kind of speak to that from a different level. As somebody who's both been on the touring crew side and obviously on the fan side, I wanted to provide just a little bit more context. Right when you're buying a ticket for a show like Taylor swift, Bruce springsteen, blink one, 82, all artists that have kind of been in the news lately for some of their ticket prices, you're paying for so much more than just the artists who come perform songs that you're sitting. You're paying for production, you're paying for the staging, the lighting, the pyro, the crews travel, meals, things like that. But you're also paying for safety, right? You're paying for excellence. You're paying for high production value. And, you know, as you look at maybe some of the crew that's touring, you know, those often are the unsung heroes kind of the industry. Those are the people who make sure that you're safe when you go into a show. Right whether it's the security or maybe it's the, you know, the riggers who spent hours making sure that the Taylor Swift stage isn't going to fall over and collapse on the crowd. Those are some of the things I think that the general public doesn't see. Right and whether that's the video touring crew or the audio mixing crew that make the show sound intelligible at venues that might not always be acoustically designed, those are the people that are kind of the unsung heroes that you're paying a little bit extra for, to have that high quality crew member, to have that transportation you're paying to make sure that logistically these people are on time and that the artist is where they're supposed to be and they don't miss shows. So, you know, next time, maybe, you know, as you're purchasing tickets and I can't speak necessarily to what has happened with the Ticketmaster side, but as you're buying tickets for these shows and wondering why some of these prices are a little bit more inflated, you know, kind of step back and realize that if you want a high quality experience and you want some of these people that are going to make sure that you're not only entertained but doing so in a safe way, you know, maybe just think of them and, you know, when you see them at a show running the soundboard or keeping everybody safe at the security desk or even the video guy. Right just give them a thumbs up and a high five. Let them know that you appreciate the work that they're doing, because really they're the unsung heroes of the concert industry. And especially when COVID hit or the ones who really were impacted probably the most. So just my two cents. But next time you go, just give those people a high 5 and let them know that you're enjoying the show.

Pro AV Today

Part of this channel

Pro AV Today

Pro AV news, trends, and expert voices for the AV industry

Visit the channel →

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

Jabra expands the Evolve3 headset range with three models for different workstyles

Jabra expands the Evolve3 headset range with three models for different workstyles

Jabra has introduced three new headsets in its Evolve3 range, designed for different workstyles, including desk-based, open-office, and hybrid environments. These headsets will be available globally starting September 2026. Jabra aims to cater to various professional audio-visual needs with this expansion.

  • 01Jabra adds three new headsets to the Evolve3 range.
  • 02Headsets cater to desk-based, open-office, and hybrid workers.
  • 03Available globally from September 2026.

Jul 1, 2026

LG ELECTRONICS UNVEILS STANBYME 2 MAX: AN IMMERSIVE PERSONAL SCREEN WITH A LARGER 32-INCH 4K DISPLAY

LG Electronics has unveiled the StanbyME 2 Max, a 32-inch 4K display that serves as a versatile and movable screen for personal use. The lifestyle display adapts effortlessly to various environments and lifestyles, offering a high-quality visual experience. This latest offering from LG continues the brand's tradition of creating innovative and award-winning electronics.

  • 01LG introduces the StanbyME 2 Max, a 32-inch 4K display.
  • 02The display is designed for versatility and mobility in various environments.
  • 03This product builds on LG's reputation for award-winning electronic solutions.

Jun 29, 2026

InfoComm 2026 felt different: less specs, more real problem-solving

InfoComm 2026 felt different: less specs, more real problem-solving

InfoComm 2026 focused more on solving real-world problems rather than just showcasing specifications. The event highlighted a shift towards practical applications and solutions in the Pro AV industry. Attendees discussed innovative approaches to addressing industry challenges.

  • 01Shift in focus from specifications to problem-solving at InfoComm 2026.
  • 02Increased emphasis on practical applications in the Pro AV industry.
  • 03Discussion on innovative solutions to industry challenges.

Jun 22, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub