Why the Lighting At Your Favorite Trade Show Makes it Your Favorite with Kurt Wunsch of Alford Media

 

How important is lighting design to the feel and success of a corporate event? Kurt Wunsch, Lighting Designer at Alford Media, tells us it’s everything. With over 20 years in the industry, working in many aspects of lighting design from theater to concert touring, to corporate and special event designs, Wunsch has seen first hand how critical both the aesthetic and functional elements of lighting are for an event that is worth traveling for. Technology has brought us together in many ways; whether it’s personally over FaceTime or professionally over Cisco WebEx, the in-person conference or live event on a corporate level isn’t as necessary for communicating crucial information. That means they have to go above and beyond in their design and purpose to feel unique.

Above and beyond doesn’t mean big and bright, though, especially in the corporate world. “It’s not like you’re going to a rock and roll concert where you’re expecting spectacle and intensity,” Wunsch said. “You’re going to retrieve information, you’re going to bond with other people.” Crafting lighting design for a trade show has several subtleties, and there’s a balancing act in perfecting the stage wash to not interfere with the spot lights, and then those to not interfere with the ambient color highlights.

Even more exciting is how lighting design is leaking from the stage to the entire show floor or ballroom. With the experiential aspect of the trade show taking higher precedent, finding ways to immerse audiences has become essential. “They’re bringing in custom furniture in the audience,” Wunsch said. “They’re trying to engage the audience in a full capacity, that’s really brought our job away from the stage and out into the house.”

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @ProAVMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Latest

2024
Mark Tina Envisions Differences to the Verizon Partner Network in 2024
December 1, 2023

In the dynamic telecommunications landscape, Verizon’s Partner Network continues to evolve, adapting to new trends and opportunities. For another segment featuring Mark Tina, VP of Indirect Channel Distribution and Channel Chief at Verizon Business Group, he explores exactly what types of significant changes and advancements the Verizon Partner Network will see in 2024. In this […]

Read More
verizon business group
Mark Tina Explores the Importance of Partners in Verizon Business Group Success
December 1, 2023

A special episode of The Verizon Partner Network focuses on an examination of an industry marked by fierce competition and rapid innovation. But most importantly, how the role of partnerships in a company’s success is increasingly vital. Mark Tina, the VP of Indirect Channel Distribution and Channel Chief at Verizon, details why partners are essential […]

Read More
aspects
Mark Tina Highlights Three Pillars of Success in Verizon’s Partner Network
December 1, 2023

For a continuation episode of The Verizon Partner Network’s special segment with team leaders, Mark Tina, VP of Indirect Channel Distribution and Channel Chief at Verizon Business Group, joined again to outline the three top aspects that define the Verizon Partner Network and its approach to collaborative success. The video centers on Tina’s explanation of […]

Read More