Why You Won’t Be Able to Avoid Virtual Reality for Much Longer

Virtual reality experiences are growing more popular in different industries to enhance customer experiences. Restaurants, sports, theaters, service industries and even non-profits are using VR to create more excitement and understanding of companies’ values.

According to TechCrunch, Lyft has starting exploring ways to integrate virtual reality and augmented reality into their rides. Several patent applications are creating a space where Lyft riders can travel to space and explore different realities depending on the turns and twists of the Lyft vehicle. Riders can share their experiences on the app to create a more connected user experience.

VR is usually seen as a way of entertainment, as seen on YouTube’s channel Virtual Reality, which has gained more than 3.1M subscribers. Each video creates a new experience for VR lovers, such as a 180-degree tour of Ashley Tisdale’s closet and a 360-degree view video titled “Kangaroos and Coffee.”

VR is quickly expanding beyond entertainment. The medical and nonprofit fields have started to use virtual reality as a way to spread awareness and help others.

Doctors are using VR to cure some of the most challenging health problems. VR was used as a vital tool in the successful separation of conjoined twins at Masonic Children’s Hospital in Minneapolis. The three-month-old twins were joined far more extensively than some other conjoined twins, with intricate connections between their hearts and livers. That meant the surgery to separate the twins would be unusually complicated and dangerous. The surgery team decided to use all the medical imagining, such as CT and MRI scans, to create a virtual model of the twins. This allowed the doctors to explore potential dangers before the surgery even began.

Also, doctors have even found it helpful to use VR equipment on patients who cannot undergo full anesthesia for surgery. VR can reduce patient requests for certain medications including opiods, according to the Washington Post. It has been used as a viable option for many patients in need.

VR is used for better in the non-profit field as well. Be The Match, a national bone marrow registry, has been using VR at select events to spread the word about their mission to save the lives of patients with blood cancer.

Be The Match’s role is not only to support patients in need of a bone marrow transplant, but to also educate the public about becoming marrow donors. A majority of patients in need are unable to receive a lifesaving transplant because no matches exist on the registry. The nonprofit hosts a variety of drives in the community to add new donors on college campuses.

In the Fall of 2018, Be The Match introduced a VR campaign to get students excited about the registry. Community Engagement Representative Zach Faerber said, “VR is an excellent tool when I’m trying to bring college students over to our educational booth. Students want to be involved and this interactive tool gets students excited to save lives!”

Virtual Reality is growing quickly. What once started as a form of escapism, has now grown into a rapidly expanding industry but still has a long way to go.

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.

Follow us on social media for the latest updates in B2B!

Twitter – @ProAVMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!



telecom project success in healthcare
Telecom Project Success in Healthcare Usually Comes Down to Working with the Right Decision Maker
April 15, 2024

In the rapidly evolving landscape of healthcare technology, telecommunications plays a crucial role. As healthcare providers increasingly rely on digital solutions—from telemedicine to electronic health records—telecom companies are finding new opportunities and challenges in this sector. Successfully implementing telecom projects in healthcare requires a nuanced understanding of the industry’s legacy communications infrastructure, unique demands […]

Read More
visitor management systems
Enhance Security with Faster Adoption of Digital Visitor Management Systems
April 15, 2024

As workplaces evolve into hybrid environments, the urgency to replace traditional paper logbooks with advanced digital visitor management systems has become a critical focus for organizations aiming to bolster security. The reliance on outdated methods poses significant security risks, a concern highlighted by increasing incidents of unauthorized access and data breaches globally. This pressing […]

Read More
access control
Redefining Access Control: Mobile Credentials Integrate Security, Privacy, and IT Seamlessly
April 15, 2024

As businesses increasingly lean on technology to enhance security and operational efficiency, the topic of access control has surged to the forefront. This rise is particularly driven by advancements in mobile credential technology—a shift from traditional physical credentials to digital solutions hosted on personal devices like smartphones. The growing ubiquity of smartphones and heightened […]

Read More
brick-and-mortar store resurgence
Unique In-Store Experiences Are Driving a Brick-And-Mortar Retail Resurgence
April 15, 2024

What’s behind the recent brick-and-mortar store resurgence? Could it be that big box stores recognize the one-of-a-kind shopping experiences that can occur in person? Finding unique ways to capitalize on those in-store experiences may lead to a brighter future for retail. Big box stores are reasserting the importance of their physical presence, continuing to […]

Read More